July 27, 2023
Since the first release of ChatGPT, business stakeholders have been looking for opportunities to at scale unlock the potential of an AI assistant for their businesses, and that’s what OpenAI Platform stands for.
Here, we highlight some practical ideas of how to benefit from using OpenAI’s artificial intelligence in the most common software solutions with reasonable monetary and time investments.
The OpenAI Platform brings ChatGPT's capabilities to business applications by providing an integration API and a user-friendly playground for experimenting, tuning prompts, and analyzing responses. Operating on the same models ChatGPT does, it unlocks the potential of huge ready-to-use machine learning-enabled language models, trained on hundreds of billions of articles, for further integration. So, businesses can leverage the capabilities of generative AI for software systems to enhance interaction with users and automate a wide range of tasks with a simplicity never available before.
HRM
Resume of a detailed interview report
Real estate catalog
Essential listing info from a long description
CRM
Keynotes of the request for information
DMS/ECM
The main topic of the document or its table of contents
Customer support/Service desk
Overview of the reported problem
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Transferring datasets from a long text into form-based systems like CRM, ERP, or order management is a time-consuming task. Automating this process will significantly speed it up, improving the effectiveness of different departments within a company. Despite the challenges of applying AI algorithms to such tasks, like the occasional inaccuracies of selected information, the advantages outweigh the disadvantages.
Dissecting incoherent text into attributes for further attributive search
Order creation with information derived from text
Automatic form fill out from natural language
Extraction of entities and attributes from texts
OpenAI for extracting structured data
Automatically showing key characteristics of a product derived from a full commercial description on an ecommerce platform would spare a copywriter from duplicating each text and help avoid fatigue-associated mistakes. Furthermore, product characteristics can also be automatically input in the order form or the integrated warehouse management system, saving the organization even more time.
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Sometimes data already at the company’s disposal is not enough. This is why multiple industries rely on data enrichment to boost targeted marketing campaigns, score more leads, comply with regulations, or prevent fraud. OpenAI has crawled data volumes larger than most businesses and startups can afford to gather, so integrating it with a document management system can help to close information gaps quickly and provide more valuable insights.
The most common case for data enrichment is the natural desire of the sales department to obtain a knowledge base about potential clients. Adding OpenAI tools to a company’s CRM would facilitate automatic form filling with info about most medium to large-sized companies.
Company name
Company site
Headquarters
Headcount
Yearly turnover
Industry
Key stakeholders
Type of business
Sometimes it is difficult to find a synonym for one word, let alone craft multiple versions of the same text, ensuring their uniqueness. However, unique phrasing is often what draws attention to the message, especially in areas where similar messages are sent and received daily. ChatGPT-like text generators can create a variety of texts with the same meaning but phrased differently.
New variations of interview questions, checklists, and audit plans
Paraphrasing of marketing emails automatically generated from templates
Rewriting of generic system messages, ad copy, push notifications, and error reports
Grammar and semantics correction of the text
Generation of automatic chatbot replies
LinkedIn conversation co-pilot Engage AI is based on the same natural language processing (NLP) principle and can write human-like responses to posts in a tone chosen by the user. It could be helpful for people who engage in multiple conversations on LinkedIn to increase their visibility to the target audience.
Other widely-known examples of this use case include:
Looking through long passages, comparing them, and summarizing the essence of each text to compile another meaningful description is an everyday task for people involved in academia, ecommerce, life sciences, healthcare, and other fields. While in some cases, the accuracy of the result is paramount, in many others getting the job done fast is more important, which is where OpenAI integrations can help.
Picking meaningful information from multiple sources and combining it into one coherent text
Automating content management by comparing texts and flagging repetitive content
Avoiding repetitive product descriptions by comparing and rephrasing them
Automatically generating a naturally-sounding comparison between two products
OpenAI for text comparison
Comparing texts lays a foundation for another use case which includes suggesting products to potential customers.
Content monitoring takes up a substantial amount of content moderators’ and analysts’ time, especially if they are in charge of a large platform. AI tools that sort content (text, image, scores, etc.) based on a predefined characteristic can simplify the task. From finding and deleting “trolling” comments on product listings to determining the percentage of genuinely satisfied customers, OpenAI can provide carefully selected data for further analysis and management.
Ranging and classification of user comments, detection and elimination of irrelevant comments
Automatic generation of net promoter score (NPS) from user comments and reviews
Commentary selection based on particular characteristics
Content monitoring and policing
Client mood detection while interacting with the support center
One of the best chatGPT use cases that could help an ecommerce business manage their goodwill and upgrade customer experience today is discovering negative comments about their product. They can follow up on them, either changing the description, updating the product, or shutting out trolls.
For each comment return if it is negative or positive:
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Thanks to the strong parsing and generating capabilities, OpenAI’s products can enhance almost all systems that deal with text and speech throughout various industries. Now, there are dozens of proven ways AI-powered software can be applied to everyday business needs. However, we’d like to emphasize the value of out-of-the-box OpenAI solutions that require minimal investment and workflow adaption. Consult our team to learn how your business can benefit from OpenAI integrations.