Why integrate OpenAI into business applications: benefits and key use cases

July 27, 2023

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Artificial intelligence
ChatGPT use cases

by Vladislav Nikitin, Chief Technical Officer

ChatGPT is an AI chatbot providing end-users with an easy and convenient conversational interface to underlying pre-trained language models. It acts as a virtual assistant and dramatically boosts personal productivity.

Since the first release of ChatGPT, business stakeholders have been looking for opportunities to at scale unlock the potential of an AI assistant for their businesses, and that’s what OpenAI Platform stands for.

Here, we highlight some practical ideas of how to benefit from using OpenAI’s artificial intelligence in the most common software solutions with reasonable monetary and time investments.

How can businesses use OpenAI

The OpenAI Platform brings ChatGPT's capabilities to business applications by providing an integration API and a user-friendly playground for experimenting, tuning prompts, and analyzing responses. Operating on the same models ChatGPT does, it unlocks the potential of huge ready-to-use machine learning-enabled language models, trained on hundreds of billions of articles, for further integration. So, businesses can leverage the capabilities of generative AI for software systems to enhance interaction with users and automate a wide range of tasks with a simplicity never available before.

OpenAI

Ecommerce catalogs

Customer relationship management

Human resource management

Customer and support portals

Real estate catalogs

Social media marketing

Document and content management

Want to automate tedious business tasks?

Transform long texts into comprehensible summaries

Summaries for CMS

Case management systems handle a large volume of incoming requests. Employees have to read through each to determine who is responsible for its execution, what priority it has, and what the desired outcome should be. A condensed summary of the case would significantly simplify such pre-screening and minimize processing downtime. However, manually writing summaries for multiple long texts is a repetitive task, ineffective and costly. Integrating a case management system with an OpenAI tool would help create case summaries quickly without much effort from staff members.

OpenAI for case management systems

HRM
Resume of a detailed interview report

Real estate catalog
Essential listing info from a long description

CRM
Keynotes of the request for information

DMS/ECM
The main topic of the document or its table of contents

Customer support/Service desk
Overview of the reported problem

Examples of AI-generated summaries

Product description summary for ecommerce

Usually, ecommerce platforms have long and detailed descriptions for each product to give customers full information about their purchase. However, due to customers’ shortening attention span, short and catchy AI-generated product summaries can prove valuable and more engaging. Besides standalone product pages, ecommerce websites also include pages with multiple product offerings, each with a short description to grab a potential buyer’s attention and give an idea of the product. However, these brief descriptions usually consist of the beginning of longer ones, not the condensed version. Integrating AI tools and generating specific short versions of product descriptions would quickly and easily make the catalog more appealing and informative to the customers.

Original text

The OutdoorWanderer jacket is the perfect companion for outdoor enthusiasts who demand superior performance and comfort in any weather condition. Made from a highly durable, stretchy fabric, this jacket delivers unmatched flexibility and mobility, making it perfect for high-intensity activities like mountaineering, skiing, and hiking. Featuring the latest FlexiTex technology, the jacket is highly breathable, windproof, and waterproof, providing unparalleled protection from the elements. The adjustable hem and sleeve cuffs ensure a snug, comfortable fit that won't ride up or shift during intense physical activity. The jacket also comes equipped with a reinforced, adjustable hood with a peak for improved visibility and field of vision. The two zippered hand pockets offer ample storage for small essentials, while keeping them protected from the elements. Whether you're facing a sudden rainstorm or battling harsh winds and cold temperatures, the OutdoorWanderer jacket has got you covered.

Generated summary

The OutdoorWanderer jacket is made from durable and stretchy fabric, providing superior performance and flexibility for high-intensity activities like mountaineering, skiing and hiking. The jacket is highly breathable, windproof, and waterproof with adjustable hem and sleeve cuffs, reinforced hood and two zippered hand pockets for small essentials, ensuring protection from the elements.

Extract structured data from unstructured texts

Transferring datasets from a long text into form-based systems like CRM, ERP, or order management is a time-consuming task. Automating this process will significantly speed it up, improving the effectiveness of different departments within a company. Despite the challenges of applying AI algorithms to such tasks, like the occasional inaccuracies of selected information, the advantages outweigh the disadvantages.

Dissecting incoherent text into attributes for further attributive search

Order creation with information derived from text

Automatic form fill out from natural language

Extraction of entities and attributes from texts

OpenAI for extracting structured data

Examples of working with attributes

Extract entities and attributes

Automatically showing key characteristics of a product derived from a full commercial description on an ecommerce platform would spare a copywriter from duplicating each text and help avoid fatigue-associated mistakes. Furthermore, product characteristics can also be automatically input in the order form or the integrated warehouse management system, saving the organization even more time.

Original text

Extracted attributes

Highly durable and stretchy fabric
Unmatched flexibility and mobility
Suitable for high-intensity activities like mountaineering, skiing, and hiking
FlexiTex technology
Highly breathable, windproof, and waterproof
Adjustable hem and sleeve cuffs
Reinforced, adjustable hood with a peak for improved visibility and field of vision
Two zippered hand pockets for ample storage of small essentials

Enrich data with information from third-party sources

Sometimes data already at the company’s disposal is not enough. This is why multiple industries rely on data enrichment to boost targeted marketing campaigns, score more leads, comply with regulations, or prevent fraud. OpenAI has crawled data volumes larger than most businesses and startups can afford to gather, so integrating it with a document management system can help to close information gaps quickly and provide more valuable insights.

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Data enrichment example

The most common case for data enrichment is the natural desire of the sales department to obtain a knowledge base about potential clients. Adding OpenAI tools to a company’s CRM would facilitate automatic form filling with info about most medium to large-sized companies.

Automatic CRM form filling

Company name

Microsoft Corporation

Company site

https://www.microsoft.com/

Headquarters

Redmond, Washington United States

Headcount

181,000+ (as of 2021)

Yearly turnover

US$168.1 billion (2021)

Industry

Technology

Key stakeholders

Satya Nadella, CEO John W. Thompson, Chairman Bill Gates, Co-founder and former Chairman Steve Ballmer, former CEO

Type of business

Software development, hardware manufacturing, and cloud services provider. Microsoft is best known for its Windows operating system and Office productivity suite, as well as its Surface hardware products and Azure cloud computing services. The company is also involved in gaming with its Xbox brand and develops a range of other software and services, including LinkedIn and Microsoft Teams.

Paraphrase existing text examples

Sometimes it is difficult to find a synonym for one word, let alone craft multiple versions of the same text, ensuring their uniqueness. However, unique phrasing is often what draws attention to the message, especially in areas where similar messages are sent and received daily. ChatGPT-like text generators can create a variety of texts with the same meaning but phrased differently.

OpenAI for text paraphrasing

New variations of interview questions, checklists, and audit plans

Paraphrasing of marketing emails automatically generated from templates

Rewriting of generic system messages, ad copy, push notifications, and error reports

Grammar and semantics correction of the text

Generation of automatic chatbot replies

Examples of AI writing tools

LinkedIn conversation co-pilot Engage AI is based on the same natural language processing (NLP) principle and can write human-like responses to posts in a tone chosen by the user. It could be helpful for people who engage in multiple conversations on LinkedIn to increase their visibility to the target audience.

Other widely-known examples of this use case include:

Grammarly
the popular grammar checking and editing app
OwlyWriter
the social media post-writing helper, introduced by Hootsuite
DeeplWrite
the AI helper improving written English and German.

Compare and integrate texts

Looking through long passages, comparing them, and summarizing the essence of each text to compile another meaningful description is an everyday task for people involved in academia, ecommerce, life sciences, healthcare, and other fields. While in some cases, the accuracy of the result is paramount, in many others getting the job done fast is more important, which is where OpenAI integrations can help.

Picking meaningful information from multiple sources and combining it into one coherent text

Automating content management by comparing texts and flagging repetitive content

Avoiding repetitive product descriptions by comparing and rephrasing them

Automatically generating a naturally-sounding comparison between two products

OpenAI for text comparison

AI-generated product recommendations

Comparing texts lays a foundation for another use case which includes suggesting products to potential customers.

Why use an AI model

Software that uses data about customers (e.g., age, location, income) to make real-time product suggestions already exists on the market.

However, employing AI models to execute the same task can reduce your expenses on additional tools.

How it works

It works simply by comparing descriptions of products a customer has already looked through to other available items.

Then, an AI-driven system suggests products similar in functionality but different in style or price range to potential buyers.

Text categorization and sentiment analysis

Content monitoring takes up a substantial amount of content moderators’ and analysts’ time, especially if they are in charge of a large platform. AI tools that sort content (text, image, scores, etc.) based on a predefined characteristic can simplify the task. From finding and deleting “trolling” comments on product listings to determining the percentage of genuinely satisfied customers, OpenAI can provide carefully selected data for further analysis and management.

OpenAI for text comparison

Ranging and classification of user comments, detection and elimination of irrelevant comments

Automatic generation of net promoter score (NPS) from user comments and reviews

Commentary selection based on particular characteristics

Content monitoring and policing

Client mood detection while interacting with the support center

Example of sentiment analysis

One of the best chatGPT use cases that could help an ecommerce business manage their goodwill and upgrade customer experience today is discovering negative comments about their product. They can follow up on them, either changing the description, updating the product, or shutting out trolls.

For each comment return if it is negative or positive:

Considering this item with caution. Moreover, while the product claims to have insulation, it feels incredibly light and almost non-existent. If you're seeking warmth, this piece is so thin that I doubt it will fulfill that requirement. It might serve better as a lightweight layering middle layer. Additionally, the zipper seems to be constructed with delicate and flimsy materials. In fact, it was so lightweight and flimsy on this garment that I encountered significant difficulty when attempting to rezip it.

Negative

I was in search of a lightweight jacket that could serve as my go-to for everyday use and could conveniently pack down for travel purposes. This item perfectly meets those requirements and provides remarkable warmth. Personally, I find its aesthetic even more appealing than similar products, and it actually feels a bit warmer to me.

Positive

First of all, I must commend the excellent fit of this jacket. It serves as a fantastic option for spring and summer, effectively shielding against wind and providing decent water resistance for a considerable amount of time. Overall, I am highly satisfied with this jacket. The only downside was a shipping mishap that resulted in a slightly delayed arrival, which is my sole complaint.

Positive

I wish this jacket was available in a slim fit and included an Xsmall size option. The small size jacket I ordered turned out to be excessively large, and I felt like I was swimming in it. I already own a black bomber jacket in size Xsmall, which I absolutely love. I had hoped to find something similar with this purchase, but unfortunately, it was not a match at all.

Negative

The material of this item is undeniably robust, and it boasts impressive waterproof properties in both directions. However, it's important to note that wearing this garment might result in feeling excessively hot. It functions more like a sweat suit, and any physical activity or increase in body heat could leave you feeling drenched underneath it.

Positive

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Get quick results by using OpenAI out of the box

Thanks to the strong parsing and generating capabilities, OpenAI’s products can enhance almost all systems that deal with text and speech throughout various industries. Now, there are dozens of proven ways AI-powered software can be applied to everyday business needs. However, we’d like to emphasize the value of out-of-the-box OpenAI solutions that require minimal investment and workflow adaption. Consult our team to learn how your business can benefit from OpenAI integrations.

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Why integrate OpenAI into business applications: benefits and key use cases