Retail & wholesale


Since 1998 we’ve been creating software solutions for retailers, consumer-goods companies and manufacturers.

Retail software development

Retail app development for omnichannel infrastructure and personalized shopping across connected channels.

Platform-based implementation

Retail software development based on SAP Hybris, SAP Business Objects, MS Dynamics CRM, MS SharePoint, Oracle BI, IBM Commerce, etc.

Integration with third-party systems

Integration of custom applications with installed systems, such as ERP, supply chain, ecommerce platform and others.

Retail & wholesale infrastructure

We develop solutions for retail and wholesale, either full-featured systems or specific modules, connect them with each other and integrate them into the corporate infrastructure.

Commercial operations

  • Product information management
  • Merchandise management
  • Promotions management

Supply chain management

  • Transportation management
  • Warehouse management
  • Reverse logistics

Order management

  • Distributed order management
  • Inventory management
  • Omnichannel fulfillment

Billing & payments

  • Payment processing
  • Automated invoicing
  • Payment security

Customer experience & engagement

Single view of the customer

CRM solutions integrated with enterprise systems, ecommerce platforms, social media and mobile applications for cross-channel collection and real‑time availability of customer data, feedback, and purchase behavior; data distribution to responsible employees and marketing endpoints.

Ecommerce platform
Enterprise systems
Mobile applications
Social media

Personalized communication

Content management solutions with context-based visitor segmentation mechanisms, content performance analytics for unified and personalized content delivery across existing channels and devices.

Personalized digital messaging, marketing campaigns and promotions, unique store experience based on collected customer data, predictive analytics and behavior pattern recognition.

Loyalty solutions

Integrated custom loyalty management solutions that encompass all components of loyalty system operation, including membership, rewards and redemption management, program partner management, customer account management, loyalty analytics, mobile loyalty management, personalized messaging and member self-service capabilities.

Loyalty system
Mobile loyalty management
Customer account management
Redemption management
Program partner management
Personalized messaging
Loyalty analytics
Member self-service capabilities

In-store experiences

We implement BLE Beacon, NFC, IoT and wearable technology, integrate digital signages, kiosks, POS, mobile apps and sensors with the back office to deliver personalized and contextual in-store experiences.

  • Location and proximity-based personalized notifications, targeted messages and offerings.
  • Contextual product information and reviews, cross-selling opportunities and recommendations.
  • Self-guided shopping experience and navigation capabilities with wearable notifications.
  • Secure contactless payment systems, self-checkout capabilities, electronic identity documents.

Omnichannel customer service

Customer service and case management solutions with different communication tools and self-service options. Backed by a unified customer information database containing full conversation history, buying behavior and profile details, employees are able to deliver personalized interactions starting immediately from the end of the last conversation.


We create mobile solutions for consumers, retail companies and wholesale distributors, mobilize enterprise solutions to engage customers and help employees wherever they may be, delivering the information they need.

Learn more
  • Mobile apps for consumers
    • Mobile point-of-sale (mPOS)
    • Self-service kiosks
    • Store assistants
    • Mobile wallets
    • Loyalty and promotions
  • Mobile apps for retailers
    • Role-specific solutions for employees
    • Inventory management
    • Asset management
    • Digital signage
    • POS management
  • Mobile apps for distributors
    • Order entry and tracking
    • Order management
    • Inventory management
    • Field sales apps
    • Mobile catalogs

Augmented & virtual reality for retail

Augmented and virtual reality solutions that help consumers virtually experience products and assist merchandisers in visualizing in-store planograms.

  • Virtual fitting rooms
  • VR & touchscreen showrooms
  • Product samplers
  • AR product catalogs
  • Virtual reviews & recommendations
  • 3D virtual product models


Itransition develops custom ecommerce solutions or leverages industry-leading products to facilitate secure shopping experience.

  • Web stores

    Virtual storefronts integrated with payment and order processing systems, ERP and CMS.

  • B2C & B2B marketplaces

    Vendors, distributors and buyers brought together for trading of any kind of goods or services.

  • E-auctions

    From simple auction apps to highly scalable trading platforms with loads of users.

  • Online shopping carts

    Automation of routine billing tasks and secure transaction processing.

  • Social commerce

    We embed modules for social shopping and create peer-to-peer buying platforms.

  • E-procurement

    Applications that automate B2B, B2C and B2G acquisition process.


Itransition engineers BI infrastructures with scalable data warehouse and big data components for integration of structured and unstructured data from enterprise systems, wearable and IoT devices, cloud, POS and mobile data.

We employ analytics algorithms and models to define shopper trends, preferences and successful scenarios, segment customers and detect satisfaction issues, as well as predict customer behavior and plan future activities.

  • Customer analytics
    • Customer segmentation and clustering
    • Behavior pattern recognition and anomaly detection
    • Customer journey visualization
    • Social intelligence and feedback analytics
  • Reporting services
    • Performance reports (by channel, region, store, brand, vendor, etc.)
    • Comparison reports
    • Cost analysis and financial management
    • Interactive dashboards
  • Retail analytics
    • Assortment management
    • Store clustering
    • Demand forecasting (for a product, brand, etc.)
    • Consumer basket analysis

Predictive analytics

Employing data mining, artificial intelligence and machine learning, we build predictive algorithms to analyze sales and customer behavior data, predict future actions of individual customers and shopper groups, optimize assortment and price management, assess potential success of marketing campaigns.

  • Recommendations

    Recommendation engines based on customer’s past purchases, shopping paths, price responsiveness and preferences, buying habits of similar customers.

  • Campaigns

    Assessment of marketing campaign success for a particular shopper or categories of shoppers based on the demographic and market data, as well as data from previous campaigns.

  • Pricing

    Pricing and promotion management for different customer segments based on pricing history, sales and customer feedback, competitor pricing and inventory targets.

  • Demand

    Demand prediction for effective inventory management based on marketing and sales data, price management and customer activity analysis.

Compliance & security

When developing retail and wholesale solutions, we implement the latest technologies and tools, such as identity and access management, SIEM, blockchain technology to ensure security and privacy for personal and billing information.


Itransition develops software solution compliant with PCI DSS and PA-DSS security standards, implementing OWASP requirements.

Pre-certification testing

With more than a decade of experience, we offer pre‑certification testing to ensure software compliance with healthcare regulations and standards. Our services include:

  • Review of system compliance, feedback on detected issues and delivery of compliance roadmap
  • Verification and validation for use
  • Penetration tests and vulnerability scanning
  • Improvement recommendations on compliance and certification procedures