Ecommerce portal development:
key features, integrations, and best practices

Ecommerce portal development: key features, integrations, and best practices

An ecommerce portal is an online ecommerce platform for interactions and transactions between sellers and buyers. Itransition develops robust ecommerce portals that help manufacturers, vendors, and suppliers expand their digital presence, connect with customers and streamline retail operations.

Our ecommerce portal solutions

We can empower your ecommerce business with a user-friendly digital store that will support tailored customer journeys and increase revenue.

For B2B traders

For B2B traders

We build B2B ecommerce portals to provide all trading participants, including suppliers, manufacturers, vendors, and partners, with a centralized space to negotiate, manage deals, securely run transactions, and check against trade compliance locally or globally.

Case study
100+ real estate

developers joined

Property management portal

We created a real estate sales and analytics portal for a UK-based startup to connect property buyers with real estate developers globally.

For B2C sellers

Case study

annual turnover growth

Itransition created a full-featured B2C portal for a German publisher to establish its online presence and drive business growth.

For marketplaces

For marketplaces

We can develop digital hubs to host multiple stores and vendors, increase their visibility for consumers, and boost sales. Our portals help sellers facilitate inventory management, accumulate data, and personalize their offerings.

Case study
- 30%

of technical debt

Online store web performance optimization

Itransition fixed technical issues and increased system stability and productivity for a large chain of online stores selling 90,000+ products.

For D2C businesses

Case study

increase in sales

Online portal for a furniture manufacturer

With a custom solution by Itransition, a kitchen manufacturer streamlined the purchasing process, increased digital engagement with innovative VR tools, and expanded its business to the luxury segment.

Grow your business with an ecommerce portal

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Vital ecommerce portal features

Itransition delivers fully-functional products with all the features necessary for the portal’s integrity, efficiency, scalability, and high performance.

Order management
We equip ecommerce portals with tools for customers to order in one click, view invoices, track deliveries, and initiate returns. At the same time, portal owners can streamline the complete order processing cycle, view customers’ records and transactions, and apply and manage loyalty programs.
Admin features
We enable customers to easily register and manage their accounts via a portal, change their preferences and passwords, and request or cancel services. Meanwhile, portal owners can manage user profiles, review permission levels, analyze portal performance, and configure special offers.
Shopping cart
We create a high-performing shopping cart that facilitates purchasing through multiple payment gateway integrations, helps reduce abandonment rates, allows added items preview, automatically applies discounts and promo codes, and serves as a valuable source of customer analytics.
Marketing automation
We can equip ecommerce portals with marketing automation tools to personalize your offers, promotions, ads, and customer interactions based on accumulated customer data and analysis of behavioral trends.
Self-service and chatbots
We can add self-service capabilities to your ecommerce solution for your users to quickly find needed information and efficiently solve their issues without contacting your support team. We can also embed and configure chatbots to answer questions and guide users to relevant portal sections.
Content management
We can integrate easy-to-use content management tools to help you create and organize product/service descriptions, catalogs, and knowledge base materials without coding. You can optimize your portal pages for SEO to achieve high search rankings and customize UX design to maximize marketing efforts.
Our ecommerce portals generate detailed reports on sales trends, marketing campaigns, product details, and customer behavior, giving you a holistic view of your ecommerce website performance for better data-driven decisions.

Ecommerce portal integrations

Core integrations
Payment systems
Ecommerce ERP
Ecommerce CRM
Logistics software
Product information management
Data analytics

Payment systems

We integrate ecommerce portals with multiple payment systems, gateways, and e-wallets. We also make checkout fast, efficient, and transparent, so that customers can choose suitable payment method integration options, understand the tax system, get invoices, and complete the checkout in one click.

We can connect your retail ERP to give you real-time access to inventory and stock levels and the ability to filter products by different categories and variations. You will keep track of your inventory level, see how to improve product organization, and manage financial data — all from an ecommerce portal.

You can integrate your retail CRM with an ecommerce portal to learn more about your customers’ behavior and spot opportunities for journey personalization. You will get a holistic customer view based on omnichannel data and oversee sales, marketing, and service KPIs in real-time.

You can connect your logistics software to the portal to access data on product movements along the supply chain. You will track fleet performance and availability, monitor shipments, deliveries, and returns, gain visibility into warehouse operations, analyze routes, and optimize shipping costs.

Product information management

A PIM integration will boost product visibility on the portal. You will get a centralized view of all product data from different sources and be able to search for necessary categories and items and filter and compare them.

We can connect your ecommerce portal to a data analytics engine to help you measure overall portal performance, track sales, analyze buying patterns, and predict customer behavior. We can also add data visualization tools to simplify patterns, trends, and causality interpretation.

Our ecommerce portals services

Our ecommerce portals services

We thoroughly analyze your business needs, processes, and goals to develop the best-fitting concept for your future ecommerce portal. Our experts can also help you choose the technologies, implementation model, feature set, and necessary integrations that will benefit all your ecommerce workflows.

Itransition is ready to shape an ecommerce portal aligned with your brand’s vision and needs.

Custom portal development

We can create a custom ecommerce portal from scratch, where you will control any component and operation, security included. We will deploy an online portal to your existing environment and connect it to other systems in your ecommerce infrastructure.

Platform-based development

We will offer you our certified platform-specific expertise to build a tailored portal according to your needs. We will integrate it with the necessary third-party apps and in-house systems to augment its functionality and fit it into your ecosystem.

Itransition can help you safely move your ecommerce portal from a restricting legacy environment to an up-to-date and higher-capacity platform. Our experts will migrate relevant portal data, set up the destination environment, and connect it with your internal corporate systems. Finally, we will test your ecommerce solution to ensure its smooth and error-free operation.

When your ecommerce portal no longer caters to your needs, we can overhaul it to adjust to your new business requirements. Our developers can diagnose and resolve underlying issues, re-architect your custom ecommerce solution, and refactor its code for more efficient performance. We can also modernize your portal’s outdated web design and upgrade its feature set, retaining its core functionality.

Build a top-performing ecommerce portal with Itransition

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Tech stack

Our website development team employs best-fitting technologies and tools to create compelling, reliable, and secure ecommerce portals that help you achieve your business goals, power ecommerce efficiency, and prove valuable for your partners and customers.

4 layers of ecommerce portal development

Visible layer

    Customer experience

    Implemented with the help of a CMS platform:

    • WordPress
    • Drupal
    • Orchard
    • Umbraco
    • Sitecore
    • Headless CMS (Strapi, Directus, Contentful)
    • Jamstack (Next.JS, Gatsby)

    Selling layer

      Customer engagement

      Contact form or online quote, implemented with custom development, ecommerce module, or CRM integration:

      • Adobe Commerce (Magento)
      • SAP Commerce Cloud (ex. Hybris)
      • WooCommerce
      • CRM integration

      Self-service layer

        Customer support

        Implemented with the help of platform module integration or third-party solutions:

        • Zendesk
        • Service Now
        • Live chat (Drift, Intercom, etc.)
        • CRM integration

        Feedback and behavior analytics layer

          Customer satisfaction and behavior

          Implemented with various analytics methods:

          • Feedback forms
          • Google Analytics
          • Social tracking

          Benefits of ecommerce portals

          Faster sales cycle

          Portals make buying easy through automated solutions, self-service tools, and accurate customer journey maps.

          Higher productivity

          Automated processes free up your team’s time for high-value, strategic tasks.

          Reduced costs

          Ecommerce portals save time, money, and resources by streamlining workflows.

          Increased sales

          An easy buying process and personalized recommendations increase the chance of a purchase.

          Improved brand awareness

          Ecommerce portals help establish strong brand awareness among your partners, customers, and leads.


          Portals allow the accumulation and analysis of customer data for more efficient marketing campaigns and product strategies.

          Personalized experiences

          Ecommerce portals help address each customer’s needs and offer the most relevant products, services, and experiences.

          Flexible selling options

          Portals can offer various order placement, discounting, shipment, and payment options for the convenience of every customer and seller.

          Reliable knowledge source

          An ecommerce portal can be a single source of truth about your products or services.

          Digital self-service capabilities

          Users can effectively solve their problems and find necessary information themselves.

          Interaction management

          Portals give users tools to monitor and manage their business interactions.

          Better communication

          If equipped with messaging tools or a forum, a portal opens vast communication opportunities for your brand’s audience.

          Ecommerce portal best practices

          Create an appealing design

          An ecommerce portal should have an attractive and intuitive interface in line with an organization’s business needs to reflect customer journeys, enable personalization, and enhance shopping experiences.

          Offer a mobile experience

          Companies can build mobile-first storefronts such as mobile apps or PWAs to tap directly into the mobile commerce market and make their customers’ journeys across channels smooth.

          Ensure data security

          Ecommerce portal owners should test the portal for security vulnerabilities and lack of compliance and install suitable protective mechanisms.

          Allow for scalability

          With future-proof ecommerce portals designed for growth and agility, businesses can effectively adapt to changes in customer behavior and business strategies.

          Give personalized recommendations

          Portal owners should leverage retail-specific machine learning and predictive analytics tools to strategically place personalized recommendations across the entire customer journey for more tailored buying experiences and higher customer engagement rate.

          Ecommerce portal best practices

          FAQs about ecommerce portals

          What role do portals play in ecommerce?

          Ecommerce portals serve as an online hub for manufacturers, vendors, and distributors to showcase and sell their products or services. Portals make the purchasing process easier, faster, and more enjoyable.

          What is the cost of ecommerce portal development?

          The final ecommerce portal cost can vary depending on the ecommerce development company, software delivery model, innovative technology usage, platform customization, environment configuration, and integrations. You can contact our experts to get a rough estimation for your ecommerce project.

          What is the difference between an ecommerce portal and a website?

          The major differences include the following:

          Ecommerce website

          Ecommerce portal

          Used primarily to sell products or services

          Used to simplify and speed up communication and transactions between sellers and buyers, also serving as a customer support tool

          Static, read-only content

          Dynamic content that users can alter

          Authentication is optional

          Authentication often required



          Personalization for a large audience

          Highly personalized content based on group or member settings

          Limited interaction and communication options

          A wide range of interactive elements

          Rarely integrated with other corporate systems

          Embedded into the company’s operations

          One team of administrators

          Several admin roles and multi-level access policy

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