Itransition complemented the customer’s online store chain offering 90K+ products with a mobile solution used by 500+ corporate clients.
The customer is a leading European trading and manufacturing company that owns a B2B online retail chain offering more than 90K products across nearly 300 categories, from workwear to office and household items.
Initially, the customer sold products via their website based on SAP Commerce (previously SAP Hybris). When the website, along with its mobile version, was released in 2014, the customer didn’t regard mobile commerce as a viable sales channel. Eventually, the customer recognized the growing popularity of mobile devices for B2B transactions as well as their importance for seamless buying experience. As a result, the customer decided to develop a mobile app and optimize their website’s mobile version in line with the current mobile commerce standards.
We developed a hybrid mobile app that incorporated native iOS and Android features while displaying the content through WebView. The app also featured several additional modules responsible for interaction between the backend of the customer’s website and integrated third-party services.
We equipped the developed solution with the following features:
Additionally, the app provided business users with the possibility to manage orders from several associated companies through a single user account.
The customer’s mobile app admins and marketers got access to valuable metrics for management and analytical purposes, such as:
To ensure the user experience is cohesive across mobile touchpoints, our team also improved the mobile version of the customer’s online store:
Our SAP Commerce and mobile development specialists also improved the backend part of the customer’s online store by customizing the API and SAP Commerce. We enhanced the homepage, admin panel, and product search to let the customer serve mobile app users more effectively.
The customer’s team included a product owner, a business analyst, and key decision-makers.
Itransition’s team comprised a business analyst with a mobile development expertise, a project manager, mobile app and SAP Commerce solution architects, Android and iOS developers, as well as frontend and backend developers experienced in SAP Commerce.
The solution delivery was divided in several phases:
Based on the existing version of the SAP Commerce platform and its architecture, we developed the mobile app’s core features, including registration, authorization, product catalog search, order creation and payment, purchase history information, and more.
We added the functionality that allowed the customer to collect important data, such as the number of active users, completed/abandoned orders, new registrations, app downloads, etc. We also integrated the solution with FireBase to enable sending push notifications to the app users.
Once the core functionality was delivered, our team continued enhancing the mobile app with new features on request. For example, we implemented a loyalty program management module and tools for managing marketing campaigns. Besides, we helped the customer publish their app on the App Store and Google Play.
In 11 months, we delivered a fully functional mobile shopping app and enhanced performance of the online store’s mobile version. As a result of this cooperation, our customer got:
In the first three months after the solution’s launch, 500+ corporate clients downloaded the customer’s mobile app. Altogether, the share of mobile purchases in the customer’s turnover reached more than 10%.
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