B2B portal development: key features, benefits & implementation tips

B2B portal development: key features, benefits & implementation tips

Bringing business partners together

A B2B portal is an online platform for interactions with your partners, vendors, and clients. With 25+ years of experience in web app development, we deliver bespoke B2B portal software that facilitates commercial relationships, helps vendors or distributors find customers, and enables effective self-service.

of B2B businesses today would choose remote human interactions or digital self-service over in-person communication


Trade portals
Customer portals
B2B websites
Self-service portals
Information portals
Partner portals

Our B2B portal solutions

We develop multifunctional corporate B2B business portals depending on our customers’ needs, requirements, and business specifics. Learn more about our offering from the selected case studies.

Trade portals & B2B marketplaces

Trade portals & B2B marketplaces

We offer B2B ecommerce portals and sales portals for ecommerce businesses as perfect tools to build their online presence, attract new customers and partners, manage product catalogs, order statuses, and transactions.

Case study

of technical debt eliminated

Optimized online retail chain

Itransition doubled the indexing speed and cut 404 errors tenfold for a retailer with 90K+ products, multiple logistic centers, and thousands of corporate clients.

Customer portals

Customer portals

We develop B2B customer portals and self-service portals that serve as an end-to-end hub for your customers where they get all necessary information and 24/7 support. Improved user experience helps to boost customer loyalty.

Case study
Intuitive & speedy


Portal for a large EU bank

Itransition built an internet banking portal tailored to the needs of Rietumu Banka and thousands of its international clients.

Partner portals

Case study
Instant access

to 10GB of documents

Itransition performed maintenance and support of the Xerox partner portal. Thousands of resellers enjoyed flawless portal operation and seamless UX.

B2B websites & information portals

Case study

visitors a day

Legal portal for 150k lawyers

The legal information portal developed by Itransition is a large database of over 500,000 regulatory documents.

Our B2B web portal development services

Whether you want your B2B portal based on a well-reputed platform or built from scratch, Itransition is up to the task. We can also help you keep the current solutions running or improve them on demand.

Our B2B portal development services

We work with the best-in-class portal technologies and can advise you on the one that fully aligns with your requirements and growth plans. We can implement the platform into your business infrastructure and perform all levels of customization needed.

A custom software development provider, Itransition is fully qualified to build a proprietary B2B portal from the ground up. We will conceptualize and build your signature solution, integrate it into your corporate environment, and perform the necessary setup for its seamless functioning.

We can refurbish your B2B portal and adjust it to your new business requirements. Our team can re-architecture the portal and refactor its source code, remove irrelevant features and implement new capabilities, or refresh the antiquated UX/UI.

Itransition will move your portal away from a restricting legacy environment to one with a higher capacity. We can implement and configure the new platform, migrate relevant portal data, and connect it with other corporate software.

Looking for a reliable B2B portal development company?

Contact us

Key B2B portal features

Our B2B portal development team can supply your web solution with essential and advanced features for a powerful business-to-business experience.

Corporate accounts

We develop business-centered account management features that can mirror various organizational structures and support different user roles and complex partner or customer relationships.
    • Flexible account hierarchy
    • Role-based user permissions
    • Customizable user roles and purchasing rights
    We build bespoke workflows for B2B portals to let you and business users centralize, organize, and securely exchange commercial, logistics, and tax documentation. Our team also enables content management, sharing, and analytics capabilities.
      • Version control
      • Role-based user access
      • Metadata management
      • Search and filtering

      Customer support & self-service

      We equip B2B portals with sufficient support and self-service options so that users always get timely assistance while you keep track of the requests requiring personal help.
        • Knowledge bases
        • Ticketing systems
        • Order tracking
        • Self-service capabilities
        • Online communities
        • Live chats and personalized notifications

        Real-time communication

        During B2B portal development, we can embed user-friendly peer-to-peer and group communication channels to facilitate productive interactions between your company, partners, vendors, and customers.
          • Instant chats and streamlined onboarding
          • Voice and video messaging
          • Forums
          • Video conferencing

          Intelligent automation

          We offer our machine learning, NLP, RPA, and computer vision expertise to streamline repetitive, time-consuming backend operations within your B2B portal and make it better aligned with users’ expectations.

            For your customers, vendors, and partners

            • Chatbots
            • Recommendation engines
            • Personalization algorithms
            • Biometric authentication

            For your portal admins and teams

            • Data entry and management
            • User segmentation
            • Customer request processing
            • Price optimization

            B2B portal benefits

            Portals act as an engagement tool, helping B2B companies interact with partners, vendors, distributors, and customers more efficiently and bringing multiple benefits to everyone involved.


            An effective B2B platform enables your business to grow and scale

            Improved operational efficiency

            Standardized and automated business processes increase business productivity

            Cost saving

            A B2B portal streamlines time-consuming business operations, saving you money, time, and resources

            Increased brand awareness

            A B2B portal can improve the visibility of your brand

            More customers and leads

            A portal is a powerful tool to reach new B2B customers

            Cost-effective marketing

            Increased web presence can boost your sales and marketing efforts

            Competitive advantage

            An effective B2B portal sets you apart from the competition


            A portal enables you to set up effective analytics campaigns

            Customer experience

            Personalized experience helps to increase user satisfaction and retention

            Community help

            Equipped with a forum, your portal can become a one-stop place for the industry community

            Better communication

            A portal facilitates communication between your brand and its partners

            Data safety

            Our B2B portals ensure best-in-class data security measures


            B2B portals ensure easy access to all your products and services

            Mobile friendliness

            Information is available on mobile and desktop. Users can interact with your brand on the go

            Increased responsiveness

            Users no longer depend on your working hours to get the information needed

            Seamless self-service

            Users can interact with your brand, find and manage the necessary data themselves

            Develop your B2B portal with Itransition

            Let’s start

            Potential B2B integrations

            We create intuitive and partnership-nurturing B2B portals that are easy to manage and maintain through integration with various enterprise systems.

            Ecommerce platform

            Through the integration with online stores, we can simplify the ordering process for customers, allowing them to place orders directly from the portal, as well as futher order processing and fulfillment for employees.


            We can integrate your B2B portal with the corporate ERP to streamline order management, inventory management, procurement, supply chain, and billing and invoicing data exchange between them and increase real-time visibility into B2B transactions and sales processes.


            We can connect your B2B portal with enterprise product information management and other systems holding the product data and pricing information. The integrationIt will ensure users always have relevant merchandise descriptions and price lists, and your employees will not have to update them manually.


            We can integrate your B2B portal with your enterprise CRM system for a 360-degree view of users’ behavior, purchase history and patterns, and loyalty program levels. It will help your sales reps and support agents tailor communication to customers’ needs and requirements.

            In-depth analytics

            We can help you monitor and gauge your B2B portal’s performance and user engagement by integrating the web solution with an enterprise data analytics engine. We can also implement visualization and modeling tools for simplified pattern and trend identification and faster decision-making.

            B2B portal development process



            Outlining requirements for every element of the future B2B portal

            • Business analysts
            • Project managers



            Hands-on prototyping, specification review and technical sketching, UI/UX design

            Tech team

            • Architect
            • Tech lead
            • Project manager

            UX/UI design

            • Analyst
            • UX/UI expert
            • Graphic designer
            • Project manager



            Coding, front-end and back-end development, software integration with other corporate systems

            • Project managers
            • Developers
            • DevOps engineer
            • QA engineers


            Acceptance testing

            End-to-end acceptance testing through automation tools, expert supervision

            • Analyst
            • QA engineers
            • Project manager



            Deploying the final project, post-release testing, and corporate training

            • DevOps engineer
            • Architect
            • Tech lead
            • Analysts
            • Corporate trainers


            Maintenance and support

            Performance monitoring, software upgrades, repairs, and fixes. First-line support of customers and partners

            • Help desk specialists
            • Support engineers
            • Software developers
            • QA and DevOps engineers

            Tech stack

            We use best-in-class technologies, platforms, and their templates to build a B2B portal that will perfectly fit your business objectives and ensure its seamless integration with other systems and your corporate infrastructure.

            4 layers of B2B web portal development

            Customer experience

            Visible layer

            Implemented with the help of a CMS platform

            WordPress, Drupal Orchard, Umbraco, Sitecore

            Headless CMS (Strapi, Directus, Contentful) + Jamstack (Next.JS, Gatsby)

            Customer engagement

            Selling layer

            Contact form or online quote, implemented with custom development, ecommerce module, or CRM integration

            Magento Hybris

            CRM integration

            Customer support

            Self-service layer

            Implemented with the help of platform module integration or third-party solutions

            Zendesk Service Now

            Live chat (Drift, Intercom, etc.) CRM integration

            Customer satisfaction and behavior

            Feedback and behavior analytics layer

            Implemented with various analytics methods

            Feedback forms

            Google Analytics and Social Tracking

            Related services

            Сloud consulting

            Сloud consulting

            We ensure smooth migration to the cloud platform and offer cloud development, integration, and redesign services.

            Cyber security consulting

            We build secure IT ecosystems resistant to cyber attacks. Our cyber security services cover all types of organizational IT assets.

            QA testing

            We offer a full range of quality assurance services and devise a tailored testing strategy to ensure the efficiency of your software solutions.

            Data analytics

            Data analytics

            We deliver data analytics solutions ranging in scope and complexity according to your business goals, budget, and requirements.

            B2B portals: your questions answered

            What is B2B portal development?

            B2B portal development is the process of creating a digital space for effective interactions between your business and your partners, vendors, distributors and business buyers. Itransition provides portal development services and builds user-friendly solutions tailored to your business requirements.

            Сan you create a B2B portal aligned with my industry specifics?

            We can implement industry-specific features into your B2B portal to ensure it fully accommodates your business needs and resonates with the target audience.

            Can you build a mobile-friendly B2B portal?

            Depending on your requirements, we can build a B2B portal optimized for mobile devices or develop a separate mobile app mirroring the web solution’s functionality.

            Will a B2B portal support my business growth?

            We put scalability at the forefront during your B2B portal design so that it can handle an increase in user count and traffic or the extension of functionality without faltering.

            Do you ensure my customers’ data security?

            We follow cybersecurity best practices during B2B portal development to reinforce your solution with robust protection mechanisms for business and user data.

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