B2B portals: key features, benefits and implementation tips
Trade portals
Customer portals
B2B websites
Self-service portals
Information portals
Partner portals
Aggregators
Marketplaces
Our B2B portal solutions
We develop multifunctional corporate B2B portals depending on our customers’ needs, requirements, and business specifics.
Trade portals and marketplaces
We offer ecommerce businesses a perfect tool to build their online presence, attract new customers and partners, and manage transactions.
Case study
30%
of technical debt eliminated
Optimized online retail chain
Itransition doubled the indexing speed and cut 404 errors tenfold for a retailer with 90K+ products, multiple logistic centers, and thousands of corporate clients.
Our B2B portal development services
Whether you want your B2B portal based on a well-reputed platform or built from scratch, Itransition is up to the task. We can also help you keep the current solutions running or improve them on demand.
Platform-based B2B portals
We work with the best-in-class portal technologies and can advise you on the one that fully aligns with your requirements and growth plans. We can implement the platform into your business infrastructure and perform all levels of customization needed.
Custom B2B portals
Itransition is fully qualified to develop a proprietary B2B portal from the ground up. We will lay out and build your signature solution. Post-development, we can embed the portal into your corporate environment and perform the necessary configurations for seamless functioning.
Modernization
We can refurbish your B2B portal and adjust it to your new business requirements. Our team can re-architecture the portal and refactor its source code, remove irrelevant features and implement new capabilities, or refresh the antiquated UX/UI.
Migration
Itransition will move your portal away from a restricting legacy environment to one with a higher capacity. We can implement and configure the new platform, migrate relevant portal data, and connect it with other corporate software.
Looking for a reliable B2B portal development company?
Key B2B portal features
Our B2B portal development team can supply your web solution with essential and advanced features for a powerful business-to-business experience.
Corporate accounts
We develop business-centered account management features that can mirror various organizational structures and support different user roles and complex relationships within the company and between partners.
- Flexible account hierarchy
- Role-based user permissions
- Customizable user roles and purchasing rights
B2B portal benefits
B2B portals act as an engagement tool, making your business interactions with partners, vendors, and customers more efficient. It could become a win-win solution with multiple benefits for everyone involved.
Scalability
An effective B2B platform enables your business to grow and scale
Improved efficiency
Standardized and automated business processes increase business productivity
Cost saving
A B2B portal streamlines processes, saving you money, time, and resources
Increased brand awareness
A B2B portal can improve the visibility of your brand
More customers and leads
A portal is a powerful tool to reach new B2B customers
Cost-effective marketing
Increased web presence can boost your sales and marketing efforts
Competitive advantage
An effective B2B portal sets you apart from the competition
Analytics
A portal enables you to set up effective analytics campaigns
Develop your B2B portal with Itransition
Potential B2B integrations
We create intuitive and partnership-nurturing B2B portals that are easy to manage and maintain through integration with various enterprise systems.
ERP integration
We can tie up your B2B portal with the corporate ERP to consolidate the data in a centralized database, organize it into an accessible, easy-to-comprehend structure, increase real-time visibility and streamline decision-making.
PIM integration
We can connect your B2B portal with enterprise product information management and other systems holding the product data. It will ensure users always have relevant merchandise descriptions, and your employees will not have to update them manually.
CRM integration
We can integrate your B2B portal with your enterprise CRM for a 360-degree view of users’ behavior, purchase history and patterns, and loyalty program levels. It will help your sales reps and support agents tailor communication to customers’ needs and requirements.
In-depth analytics
We can help you monitor and gauge your B2B portal’s performance and user engagement by integrating the web solution with an enterprise data analytics engine. We can also implement visualization and modeling tools for simplified pattern and trend identification.
B2B portal development roadmap
1
Planning
Outlining requirements for every element of the future B2B portal
- Business analysts
- Project managers
2
Design
Hands-on prototyping, specification review and technical sketching, UI/UX design
Tech team
- Architect
- Tech lead
- Project manager
UX/UI design
- Analyst
- UX/UI expert
- Graphic designer
- Project manager
3
Development
Coding, front-end and back-end development, software integration with other corporate systems
- Project managers
- Developers
- DevOps engineer
- QA engineers
4
Acceptance testing
End-to-end acceptance testing through automation tools, expert supervision
- Analyst
- QA engineers
- Project manager
5
Deployment
Deploying the final project, post-release testing, and corporate training
- DevOps engineer
- Architect
- Tech lead
- Analysts
- Corporate trainers
6
Maintenance and support
Performance monitoring, software upgrades, repairs, and fixes. First-line support of customers and partners
- Help desk specialists
- Support engineers
- Software developers
- QA and DevOps engineers
Tech stack
We use best-in-class technologies and tools to build a B2B portal that will perfectly fit your business objectives and ensure its seamless integration with other systems and your corporate infrastructure.
4 layers of B2B portal development
1
Customer experience
Visible layer
Implemented with the help of a CMS platform
WordPress, Drupal Orchard, Umbraco, Sitecore
Headless CMS (Strapi, Directus, Contentful) + Jamstack (Next.JS, Gatsby)
2
Customer engagement
Selling layer
Contact form or online quote, implemented with custom development, ecommerce module, or CRM integration
Magento Hybris
CRM integration
3
Customer support
Self-service layer
Implemented with the help of platform module integration or third-party solutions
Zendesk Service Now
Live chat (Drift, Intercom, etc.) CRM integration
4
Customer satisfaction and behavior
Feedback and behavior analytics layer
Implemented with various analytics methods
Feedback forms
Google Analytics and Social Tracking
Related services
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We ensure smooth migration to the cloud platform and offer cloud development, integration, and redesign services.
Cyber security consulting
We build secure IT ecosystems resistant to cyber attacks. Our cyber security services cover all types of organizational IT assets.
QA testing
We offer a full range of quality assurance services and devise a tailored testing strategy to ensure the efficiency of your software solutions.
Data analytics
We deliver data analytics solutions ranging in scope and complexity according to your business goals, budget, and requirements.
