Ecommerce data analytics
Develop ecommerce analytics software with Itransition
Itransition offers digital retailers to build their ecommerce analytics systems and help them upscale customer management, identify the most effective channels of customer acquisition, and discover insights to maximize business growth.
Turn to us for your ecommerce analytics solution
What you can do with ecommerce analytics
We assist ecommerce organizations in leveraging their business data and gleaning insights for workflow optimization and service improvement through holistic ecommerce analytics systems.
Understand customer behavior
- More relevant personalization
- Enhanced loyalty
- Increased retention
- Seamless customer experience
Improve stock management
- Prevent overstocks and stockouts
- ​​Address demand fluctuations
- Avoid extra costs
- Consolidate warehouse operations
Personalize shopping experiences
- Effective retention strategies
- High customer satisfaction
- Increased conversions
- More cost-efficient marketing
Optimize your product portfolio
- Maximizing sales
- Identifying unprofitable products
- Generating the best product combinations
Enhance cross-selling and upselling
- Average order value growth
- Increased revenue
- Higher customer LTV
- Balanced stock levels
Identify growth opportunities
- Identifying high-value customers
- Discovering workflow bottlenecks
- Identifying top marketing channels
- Assessing new markets and product diversification opportunities
Ecommerce analytics types
With our expert services in ecommerce analytics system development, digital retailers can consolidate all their ecommerce data from various channels and touchpoints in a single data repository to come up with informed business decisions.
Ecommerce analytics solutions can utilize customers’ information to predict their behavior, discover the best acquisition channels, create recommendations, and upscale experience personalization.
Channel analytics
Channel analytics can help you discover the most effective traffic sources, explore each channel's performance, determine the best lead generation sources, and measure channel-specific marketing campaigns to increase conversions.
Product analytics
Ecommerce analytics solutions provide in-depth product analysis by collecting all product-related information, gauging product performance, and identifying best-selling items to drive your product portfolio effectiveness.
Store performance analytics
This type of analytics helps you analyze and determine your store's key performance metrics, evaluate its technical performance, and discover bottlenecks to improve your digital storefront resilience to high load, traffic spikes, and cyber threats.
Marketing analytics
Marketing analytics enables ecommerce organizations to calculate the exact ROI for marketing campaigns, define best-performing promotion channels, and develop targeted campaigns based on accurate customer data.
Customer profiles
Browsing behavior
Search
Customer interactions
Marketing campaigns
Inventory records
Supplier data
Customer support logs
Online payments
Customer reviews
Social media
Surveys
Ecommerce data sources
Our ecommerce analytics development services
Business case discovery
We start with your business case, requirements and goals identification, offering consulting assistance for you to choose the best solution and implementation strategy before moving on to development.
With our data management services, we help digital retailers set up data collection, storage and processing pipelines for producing accurate insights based on unified, clean and secure data.
We can create and connect versatile visualization tools with your ecommerce analytics system to provide interactive user-friendly dashboards accessible for your citizen analysts across departments.
Engineering
We can develop and roll out custom analytics apps or customize platform-based systems, tailored to your business needs and requirements and adjusted to fit your online commerce ecosystem.
Testing
We perform end-to-end testing during the development stage and after the ecommerce analytics system integration to deliver a flawless solution.
Maintenance
We assist digital retailers in ongoing ecommerce analytics software maintenance, supporting the system on a permanent or on-demand basis and ensuring its continuous improvement.
Unlock the potential of your ecommerce data with an analytics solution by Itransition
Selected ecommerce metrics to track
By integrating ecommerce analytics systems, you can set up and optimize the tracking of key business performance indicators:
Conversion rates
Conversion rates
Ecommerce analytics allows you to track your site conversion rate and balance traffic indicators and conversion levels. You can timely reveal bottlenecks and successfully turn visitors into customers.
Customer lifetime value
Customer lifetime value
Ecommerce analytics can help your business boost customer loyalty by focusing on increasing LTV. This way you can save your marketing costs and turn your ecommerce business into a long-term, financially stable ecosystem.
Time on site
Time on site
By analyzing time on site indicators, you can determine the exact session durations. This metric helps you estimate the effectiveness of UI and UX and your web store’s usability, which results in higher session duration and the chance to turn leads into loyal customers.
Bounce rate
Bounce rate
By analyzing bounce rates, you can more quickly and efficiently discover the reason for traffic outflow, come up with data-backed solutions to the root causes, and improve your store’s conversion potential.
Click through rates
Click through rates
Ecommerce analytics solutions allow you to track the click through rates to discover the number of clicks on a certain creative and estimate the effectiveness of marketing campaigns and asset performance.
Related services
Ecommerce consulting
Delivering ecommerce consulting services, we help businesses orchestrate a proper ecommerce solution and carry out its development, integration, and ongoing maintenance.
Ecommerce ERP
Itransition delivers ecommerce ERP solutions to assist online retailers in unifying cross-departmental data, creating back-office management centers, and ensuring workflow transparency.
Ecommerce CRM
By offering ecommerce CRM development and implementation services, we help businesses optimize their customer data management and provide data-backed personalized experiences.
Predictive analytics
Itransition offers predictive analytics consulting services to help you enhance your company’s performance by analyzing business risks and customer behavior, researching market trends, and generating future-oriented insights.
Data analytics platforms we work with
With our dedicated Microsoft-certified engineers, we can provide your company with the platform-based Power BI solutions to help you gather, handle, and visualize your data to make grounded business decisions.
Case study
BI platform with AI and computer vision for a fashion retailer
Learn how Itransition delivered retail BI and deployed an ML-based customer analytics solution now processing 10TB of data.
Case study
Vehicle data platform for an automotive startup
Learn how Itransition helped an automotive startup launch a SaaS platform that transforms how vehicle owners and companies work together for mutual benefit.
Insights
Data analytics strategy: the reactive approach
Itransition’s BI team presents the reactive data analytics strategy for uncertain times. Learn more.
Case study
A shoppable video platform for AiBUY
Find out how Itransition’s dedicated team helped AiBUY release their innovative machine learning-driven shoppable video platform.
Insights
Automated data collection: tools, methods, and current efficacy
We look at the current approaches to automated data collection and their effectiveness for text, audio and video information extraction.