Customer data analytics

Customer data analytics

Customer analytics that drives leadership

Itransition provides businesses with customer analytics software that offers powerful capabilities for smart personalization, stronger customer relations, and, finally, bottom-line improvement. We do this by applying our knowledge of data systems, big data aggregation and processing, meaning-making and comprehensible presentation that’s accessible for business end users.

Make customer data your most valuable asset with customer analytics software by Itransition

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Customer data analytics types

Customer analytics software accompanies each customer-related process with insightful metrics and helps managers make informed decisions along the entire customer lifecycle.


describes customer behavior and all interactions along the entire customer journey


explains customer behavior and spots correlations and anomalies


predicts what customer attributes or activities can lead to certain outcomes


offers next-best actions for certain customer-related situations


describes and categorizes customer segments

Essentials of customer analytics software

Customer databases

We set up storages where raw customer data from different sources gets accumulated and processed to form robust and dynamic data sets with mapped relationships. They span customer details and the entire history of customer interactions and serve as the foundation for analyzing both individual customers and persona cohorts.

Data models

We build data models as a part of a customer analytics platform, which power customer data analysis happening in the background of the company’s operations. When infused with machine learning, the algorithms are able to single out individual customer characteristics, predict certain behaviors and outcomes, and underpin day-to-day decisions.

Customer analytics integrations

To make customer analytics solutions all-encompassing, we build API layers that make it possible to connect necessary data sources and third-party applications, letting employees engage with data from a centralized location in a seamless and secure way.

Data dashboards

We create highly visualized analytical dashboards to serve as user interfaces for the underlying customer analytics engines, following the best practices of data presentation and storytelling and assisting customer management teams in uncovering insights in just a few clicks.

Our customer analytics development framework

We will put your customer data through all the stages necessary to provide you with a holistic customer view and valuable insights essential for refining business processes and making informed decisions.

Customer analytics development framework

Data integration and consolidation

Itransition’s team will develop and set up processes that will help extract, clean, transform, and load data to a target location.

Data quality validation

We will implement mechanisms that will make sure that all the ingested data goes through proper quality validation.

Customer data profiling and segmentation

We will set up rules that will help segment your customers on both persona and individual levels and let you look at customer data at different angles.

Data visualization

We can connect various visualization tools or build bespoke solutions that will turn dashboards into interactive and dynamic analytical sources.

Data storytelling

We can provide your customer analytics platform with robust data storytelling tools to generate contextualized reports that present data as narratives.

Data security

We ensure your customers’ data is safe and used appropriately by building a system based on data privacy and cybersecurity best practices according to international and local regulations.

Get these benefits with a customer data analytics solution by Itransition

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More data solutions for your business

Data management

Data management

Our team of data professionals offers full-cycle data management services to provide you with an efficient data management framework shaped around your business needs.

Big data services

We will consult you on a big data strategy and architecture, verify data quality, and train machine learning models to provide you with a solution that turns big data into your asset.

Data science

We offer full-cycle data science consulting services that include building data models, training and implementing ML algorithms, and integrating them into enterprise and consumer-facing systems.

Predictive analytics

We can build custom predictive analytics software that will help you make decisions based on accurate forecasts of business risks, market trends, pricing strategies, customer demand, and more.

Power BI

Being a certified Microsoft partner, Itransition has a team of data professionals with a field-proven expertise who are ready to implement Power BI to meet your needs and requirements.



We can complement your data analytics software with Tableau to democratize data visualization and reporting for your employees regardless of their levels of tech proficiency.

What you can do with a customer analytics solution

You may use a number of various tools and apps for different aspects of customer data analysis, yet a single customer analytics platform can make a difference for your customers, stakeholders, and employees.

Get the full picture

You can gather all kinds of customer data across various touchpoints and consolidate this wealth of information in a centralized location, getting access to a truly holistic analysis. Customer data analytics software can become such a hub where you will be able to zoom in or out on customer profiles, reveal problems, spot growth opportunities, and more.