B2B portal development: key features, benefits & implementation tips
Trade portals
Customer portals
B2B websites
Self-service portals
Information portals
Partner portals
Aggregators
Marketplaces
Our B2B portal solutions
We develop multifunctional corporate B2B business portals depending on our customers’ needs, requirements, and business specifics. Learn more about our offering from the selected case studies.
Trade portals & B2B marketplaces
We offer B2B ecommerce portals and sales portals for ecommerce businesses as perfect tools to build their online presence, attract new customers and partners, manage product catalogs, order statuses, and transactions.
Case study
30%
of technical debt eliminated
Optimized online retail chain
Itransition doubled the indexing speed and cut 404 errors tenfold for a retailer with 90K+ products, multiple logistic centers, and thousands of corporate clients.
Customer portals
We develop B2B customer portals and self-service portals that serve as an end-to-end hub for your customers where they get all necessary information and 24/7 support. Improved user experience helps to boost customer loyalty.
Case study
Intuitive & speedy
solution
Portal for a large EU bank
Itransition built an internet banking portal tailored to the needs of Rietumu Banka and thousands of its international clients.
Partner portals
Partner portals
We build and support intuitive partner portals where users get all the resources they need to successfully market, sell and support your services and products.
Case study
Instant access
to 10GB of documents
Partner portal for Xerox
Itransition performed maintenance and support of the Xerox partner portal. Thousands of resellers enjoyed flawless portal operation and seamless UX.
B2B websites & information portals
B2B websites & information portals
We deliver user-friendly B2B sites and information portals to give your audience access to comprehensive market data and ensure the best-in-class user experience.
Case study
10,000
visitors a day
Legal portal for 150k lawyers
The legal information portal developed by Itransition is a large database of over 500,000 regulatory documents.
Our B2B web portal development services
Whether you want your B2B portal based on a well-reputed platform or built from scratch, Itransition is up to the task. We can also help you keep the current solutions running or improve them on demand.
Platform-based B2B portals
We work with the best-in-class portal technologies and can advise you on the one that fully aligns with your requirements and growth plans. We can implement the platform into your business infrastructure and perform all levels of customization needed.
Custom B2B portals
A custom software development provider, Itransition is fully qualified to build a proprietary B2B portal from the ground up. We will conceptualize and build your signature solution, integrate it into your corporate environment, and perform the necessary setup for its seamless functioning.
Modernization
We can refurbish your B2B portal and adjust it to your new business requirements. Our team can re-architecture the portal and refactor its source code, remove irrelevant features and implement new capabilities, or refresh the antiquated UX/UI.
Migration
Itransition will move your portal away from a restricting legacy environment to one with a higher capacity. We can implement and configure the new platform, migrate relevant portal data, and connect it with other corporate software.
Looking for a reliable B2B portal development company?
Key B2B portal features
Our B2B portal development team can supply your web solution with essential and advanced features for a powerful business-to-business experience.
Corporate accounts
We develop business-centered account management features that can mirror various organizational structures and support different user roles and complex partner or customer relationships.
- Flexible account hierarchy
- Role-based user permissions
- Customizable user roles and purchasing rights
Enterprise content management
We build bespoke workflows for B2B portals to let you and business users centralize, organize, and securely exchange commercial, logistics, and tax documentation. Our team also enables content management, sharing, and analytics capabilities.
- Version control
- Role-based user access
- Metadata management
- Search and filtering
Customer support & self-service
We equip B2B portals with sufficient support and self-service options so that users always get timely assistance while you keep track of the requests requiring personal help.
- Knowledge bases
- Ticketing systems
- Order tracking
- Self-service capabilities
- Online communities
- Live chats and personalized notifications
Real-time communication
During B2B portal development, we can embed user-friendly peer-to-peer and group communication channels to facilitate productive interactions between your company, partners, vendors, and customers.
- Instant chats and streamlined onboarding
- Voice and video messaging
- Forums
- Video conferencing
Intelligent automation
We offer our machine learning, NLP, RPA, and computer vision expertise to streamline repetitive, time-consuming backend operations within your B2B portal and make it better aligned with users’ expectations.
For your customers, vendors, and partners
- Chatbots
- Recommendation engines
- Personalization algorithms
- Biometric authentication
For your portal admins and teams
- Data entry and management
- User segmentation
- Customer request processing
- Price optimization
B2B portal benefits
Portals act as an engagement tool, helping B2B companies interact with partners, vendors, distributors, and customers more efficiently and bringing multiple benefits to everyone involved.
Scalability
An effective B2B platform enables your business to grow and scale
Improved operational efficiency
Standardized and automated business processes increase business productivity
Cost saving
A B2B portal streamlines time-consuming business operations, saving you money, time, and resources
Increased brand awareness
A B2B portal can improve the visibility of your brand
More customers and leads
A portal is a powerful tool to reach new B2B customers
Cost-effective marketing
Increased web presence can boost your sales and marketing efforts
Competitive advantage
An effective B2B portal sets you apart from the competition
Analytics
A portal enables you to set up effective analytics campaigns
Customer experience
Personalized experience helps to increase user satisfaction and retention
Community help
Equipped with a forum, your portal can become a one-stop place for the industry community
Better communication
A portal facilitates communication between your brand and its partners
Data safety
Our B2B portals ensure best-in-class data security measures
Accessibility
B2B portals ensure easy access to all your products and services
Mobile friendliness
Information is available on mobile and desktop. Users can interact with your brand on the go
Increased responsiveness
Users no longer depend on your working hours to get the information needed
Seamless self-service
Users can interact with your brand, find and manage the necessary data themselves
Develop your B2B portal with Itransition
Potential B2B integrations
We create intuitive and partnership-nurturing B2B portals that are easy to manage and maintain through integration with various enterprise systems.
Ecommerce platform
Through the integration with online stores, we can simplify the ordering process for customers, allowing them to place orders directly from the portal, as well as futher order processing and fulfillment for employees.
ERP
We can integrate your B2B portal with the corporate ERP to streamline order management, inventory management, procurement, supply chain, and billing and invoicing data exchange between them and increase real-time visibility into B2B transactions and sales processes.
PIM
We can connect your B2B portal with enterprise product information management and other systems holding the product data and pricing information. The integrationIt will ensure users always have relevant merchandise descriptions and price lists, and your employees will not have to update them manually.
CRM
We can integrate your B2B portal with your enterprise CRM system for a 360-degree view of users’ behavior, purchase history and patterns, and loyalty program levels. It will help your sales reps and support agents tailor communication to customers’ needs and requirements.
In-depth analytics
We can help you monitor and gauge your B2B portal’s performance and user engagement by integrating the web solution with an enterprise data analytics engine. We can also implement visualization and modeling tools for simplified pattern and trend identification and faster decision-making.
B2B portal development process
1
Planning
Outlining requirements for every element of the future B2B portal
- Business analysts
- Project managers
2
Design
Hands-on prototyping, specification review and technical sketching, UI/UX design
Tech team
- Architect
- Tech lead
- Project manager
UX/UI design
- Analyst
- UX/UI expert
- Graphic designer
- Project manager
3
Development
Coding, front-end and back-end development, software integration with other corporate systems
- Project managers
- Developers
- DevOps engineer
- QA engineers
4
Acceptance testing
End-to-end acceptance testing through automation tools, expert supervision
- Analyst
- QA engineers
- Project manager
5
Deployment
Deploying the final project, post-release testing, and corporate training
- DevOps engineer
- Architect
- Tech lead
- Analysts
- Corporate trainers
6
Maintenance and support
Performance monitoring, software upgrades, repairs, and fixes. First-line support of customers and partners
- Help desk specialists
- Support engineers
- Software developers
- QA and DevOps engineers
Tech stack
We use best-in-class technologies, platforms, and their templates to build a B2B portal that will perfectly fit your business objectives and ensure its seamless integration with other systems and your corporate infrastructure.
4 layers of B2B web portal development
1
Customer experience
1
Customer experience
Visible layer
Implemented with the help of a CMS platform
WordPress, Drupal
Orchard, Umbraco, Sitecore
Headless CMS (Strapi, Directus, Contentful) + Jamstack (Next.js, Gatsby)
2
Customer engagement
2
Customer engagement
Selling layer
Contact form or online quote, implemented with custom development, ecommerce module, or CRM integration
Adobe Commerce (Magento)
Hybris
CRM integration
3
Customer support
3
Customer support
Self-service layer
Implemented with the help of platform module integration or third-party solutions
Zendesk
Service Now
Live chat (Drift, Intercom, etc.)
CRM integration
4
Customer satisfaction and behavior
4
Customer satisfaction and behavior
Feedback and behavior analytics layer
Implemented with various analytics methods
Feedback forms
Google Analytics and Social Tracking
Related services
Сloud consulting
We ensure smooth migration to the cloud platform and offer cloud development, integration, and redesign services.
Cyber security consulting
We build secure IT ecosystems resistant to cyber attacks. Our cyber security services cover all types of organizational IT assets.
QA testing
We offer a full range of quality assurance services and devise a tailored testing strategy to ensure the efficiency of your software solutions.
Data analytics
We deliver data analytics solutions ranging in scope and complexity according to your business goals, budget, and requirements.
B2B portals: your questions answered
What is B2B portal development?
B2B portal development is the process of creating a digital space for effective interactions between your business and your partners, vendors, distributors and business buyers. Itransition provides portal development services and builds user-friendly solutions tailored to your business requirements.
Сan you create a B2B portal aligned with my industry specifics?
We can implement industry-specific features into your B2B portal to ensure it fully accommodates your business needs and resonates with the target audience.
Can you build a mobile-friendly B2B portal?
Depending on your requirements, we can build a B2B portal optimized for mobile devices or develop a separate mobile app mirroring the web solution’s functionality.
Will a B2B portal support my business growth?
We put scalability at the forefront during your B2B portal design so that it can handle an increase in user count and traffic or the extension of functionality without faltering.
Do you ensure my customers’ data security?
We follow cybersecurity best practices during B2B portal development to reinforce your solution with robust protection mechanisms for business and user data.
Case study
Shipping automation software migration to the cloud
Read our case study of migrating an international provider’s legacy shipping automation software to the cloud, helping them enter the SaaS market.
Case study
Pharmaceutical data analytics suite for a US multinational
Read about Itransition’s 10+ years long cooperation with a US-based multinational to create their flagship pharmaceutical data analytics products.