Salesforce environment modernization for a technology provider

The customer faced a range of operational and technological challenges related to their legacy Salesforce-based CRM system. Itransition modernized the existing Salesforce setup, implemented key integrations across internal and external systems, and introduced structured delivery practices, while also providing comprehensive training and onboarding support.

Efficient

Salesforce workflows and access to the latest features

Reduced

manual effort

Improved

data accuracy

40%

accelerated release cycles

Salesforce environment modernization for a technology provider

All technologies used

Engagement model

About the customer

Our customer is a long-established technology provider specializing in data protection and business resilience solutions, operating across multiple regions.

Industry

Software & Hi-tech

Headquarters

EMEA

Company type

Private

Clients

SMBs, enterprises, service providers across various industries

The challenge

The customer faced several operational and technological issues with their Salesforce-based CRM system:

  • Legacy Salesforce limitations
    The existing Salesforce functionality had become insufficient, outdated, and increasingly underperforming due to a lack of support and alignment with the platform’s continuous updates.
  • Lack of integration with corporate systems
    The company relied on multiple internal and external systems, but there was little or no integration with Salesforce CRM, making data synchronization and updates difficult.
  • Lack of an established delivery process
    The organization lacked an established CI/CD process for Salesforce development. Feature releases were performed via manual, error-prone deployments, with no version control or automation.

The solution

At a glance

Itransition modernized the customer’s Salesforce environment by migrating from Salesforce Classic to Lightning, setting up integrations with the customer’s internal and external systems and introducing a full-fledged CI/CD process to speed up Salesforce feature delivery.

Migration to Salesforce Lightning

To enable access to modern Salesforce capabilities, Itransition’s team carried out the migration from Salesforce Classic to Lightning across Salesforce Sales Cloud and Service Cloud. Apart from migration, our team adapted the Lightning UI for sales and service teams and developed custom Lightning Web Components (LWCs) to meet unique business requirements.

Key activities included:

  • Designing and configuring Lightning page layouts and related lists
  • Tuning fields and setting up conditional rules aligned with business processes
  • Implementing custom business logic for various scenarios

The migration helped unlock modern feature-rich Salesforce capabilities such as dynamic page layouts and conditional visibility, allowing users to display specific fields or notifications based on defined conditions or process stages. This reduced visual clutter and improved user experience and productivity.

Multi-system integration

To enable real-time data synchronization with no manual effort and ensure data consistency, our team implemented a set of integrations between Salesforce and the customer’s internal and external platforms.

Integration with the internal cloud system

Itransition’s team designed a bi-directional event-based integration with the customer’s internal cloud platform that served as the primary system for managing users and tenants. For that, we set up a Salesforce Connected App to enable secure communication with the internal platform through a middleware layer and ensure real-time event data collection, organization, and transmission to Salesforce. On the Salesforce side, we implemented Apex logic to automatically process incoming data and create/update key records, such as accounts, contacts, opportunities, and users in real time.

Integration with marketing platforms

Itransition delivered API-based integration with the customer’s marketing systems, which were used to capture leads and streamline lead management. We created separate connected apps for each platform on the Salesforce side with proper configuration for secure API access. This helped automatically sync leads generated in marketing platforms to Salesforce in real time and seamlessly convert leads into accounts, contacts, and opportunities and assign them to corresponding sales representatives.

Integration with Jira

Integration with Jira was essential for advanced support cases and research and feasibility analysis of new product features. Our team developed a Python-based middleware server to ensure API-based communication between Jira and Salesforce. We also incorporated data transformation logic and configured Salesforce to send and receive data through the middleware, which communicated with Jira.

As a result, Jira tickets were automatically created for escalated support cases and feature requests and linked to corresponding Salesforce records. Ticket status updates and comments were synchronized with Salesforce in real time, enabling support teams to keep customers informed.

Feature delivery automation

Previously, the customer relied on manual deployments of Salesforce features using change sets. This approach had critical limitations – when deploying changes to production, the previous state was completely overwritten, and no version history was retained, which made troubleshooting and planning difficult. To resolve this, we introduced an automated delivery process using Git for version control and Jenkins for automation. All updates were stored in Git to maintain a complete history of changes, and every update was tested in a safe environment before going live, reducing risks and avoiding costly mistakes.

Training & enablement

To help the customer make the most of Salesforce, speed up the adoption of new functionality, and reduce dependency on external support, we provided comprehensive training and onboarding, including interactive demo sessions and detailed guides on new features, workflows, and Salesforce best practices.

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The outcome

The modernization of the customer’s Salesforce environment resulted in the following tangible improvements:

01

Better user experience, access to the latest Salesforce features, and introduction of more efficient workflows tailored to departmental needs

02

Reduced amount of manual work and improved data accuracy thanks to the automation enabled by the complex multi-system integration solution

03

Accelerated release cycles overall CRM solution stability, and increased speed of issue resolution due to the introduction of an automated feature delivery process
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