Predictive analytics in healthcare: top use cases & adoption tips

Predictive analytics in healthcare

Predictive analytics’ market stats

~$40

bn

anticipated predictive analytics in healthcare market value by 2030

Research and Markets

55%

of healthcare leaders expect to reduce costs by using predictive analytics for workforce optimization

Deloitte

Top use cases for predictive analytics in healthcare

The integration of predictive analytics into the workflows of healthcare organizations opens up new possibilities for proactive and personalized care across the industry.

Personalizing care

Predictive analytics helps healthcare professionals spot trends in patients’ information and medical records that are impossible to detect manually, helping them understand patient conditions better. Predictive modeling, in particular, allows forecasting the course of the disease, enabling medical professionals to avoid health risks like adverse reactions to medicine, genetically determined resistance to treatment, and failure to adhere to the treatment regimen. This way, clinicians receive actionable insights that help them optimize individual patients’ treatment plans according to their physical and psychological needs.

Benefit

Improved health outcomes

Traditional one-fits-all treatment AI assisted personalized treatment Expected effects No effects Adverse effects Expected effects Expected effects Expected effects

Scheme title: Traditional treatment vs AI-assisted personalized treatment
Data source: ScienceDirect

Avoiding readmissions

Patient readmission is a critical metric demonstrating the quality of treatment provided by the hospital, which can be used by health insurance organizations to determine the amount of compensation for the provider. Therefore, reducing hospital readmission rates will improve patient satisfaction and save the funds of healthcare providers.

Predictive analytics helps identify patients with a high risk of readmission after a particular treatment. Predictive analytical tools usually use electronic health records (EHR) data to define which factors are most likely to increase patients' risk of readmission within 30 days. Care providers can use this information to make more informed clinical decisions to avoid readmission, like scheduling more frequent follow-up visits, optimizing discharge instructions, and prescribing additional medication.

Benefit

Reduced pressure on hospital staff and increased revenue

Developing new treatments

Medical researchers are turning to predictive modeling and analytics to augment traditional clinical study processes. For example, in silico testing involves using extensive quantities of real-time and historical data from multiple sources as a basis for a predictive model assessing the therapy’s impact on patients. As a result, the derived insights are used to lower the risks for study participants and reduce the treatment research costs for researchers and manufacturers.

Benefit

Faster treatment rollout

A. Risk detection Historical health records Demographic info Electroencephalogram signals Predict Disease incidence rates 1 0 Heart
failure Lung
disease Sleep disorders B. Sequential event prediction Visit 1 Visit 2 Visit 3 Model Model

Scheme title: Individualized predictive modeling for in silico clinical trials
Data source: arxiv.org — Artificial Intelligence for In Silico Clinical Trials: A Review

Enhancing care for patients with chronic conditions

Enhancing care for patients with chronic conditions

Another common use of predictive analytics in healthcare is helping clinicians make better decisions when providing long-term, palliative, and other types of care for patients with chronic diseases. Predictive models help identify patients at risk of developing certain complications or adverse drug reactions and recommend adjusting their treatment plans to avoid adverse patient outcomes. Data analytics can also help spot patients likely to develop chronic conditions and suggest an early intervention.

A scientific paper published in the Journal of Healthcare Engineering shows that using sophisticated data mining and machine learning algorithms such as convolutional neural networks (CNN) and K-nearest neighbor (KNN) can improve the accuracy of chronic disease prediction to 96%.

Benefit

Improved patient care and quality of life for the chronically ill

Image title: Comparison of accuracies of Naïve Bayes, decision tree, logistic regression &CNN & KNN algorithms
Source: ncbi.nlm.nih.gov — Identification and Prediction of Chronic Diseases Using Machine Learning Approach

Streamlining inventory management

With predictive analytics tools, clinicians can discover specific trends in resource usage and foresee the facility’s upcoming supply needs. This can enable healthcare administrators to buy the required medical goods or redistribute them in a timely manner to prevent stockouts.

Besides, hospitals can employ predictive analytics to determine what consumables and medications are more likely to be out of stock faster than others, relying on trends among the population or seasonal needs. These insights help develop strategies to cut expenses, maintain affordable healthcare costs for patients, and reduce medical waste.

Benefit

Optimized resource allocation and usage

Improving patient appointment adherence

Predictive analytics offers healthcare providers deeper insights into patients’ probability of missing visits. By using predictive analytics models, clinics can identify no-show risk factors based on patients’ demographic characteristics and appointment history.

Healthcare data analytics software can also help pinpoint which visit types, time of day, days of the week, and weather conditions are associated with higher no‑show rates, allowing healthcare specialists to plan their schedules accordingly. Additionally, predictive analytics solutions can forecast which strategies will resonate with certain patients or patient populations to adjust patient outreach or offer telehealth options for high-risk patients.

Benefit

Reduced no-shows and enhanced patient outcomes

Accelerating insurance reimbursements

Healthcare organizations can employ predictive analytics tools to analyze claims and understand the likelihood of them being fulfilled or declined, find out which data is missing, and define how to improve the documentation before sending it to the insurer. This helps optimize claim submission and fulfillment processes, fight fraud, and yield higher insurance payments.

Benefit

Healthcare insurance denial prevention

Anticipating epidemics

By enabling real‑time, multilingual, and multi‑source analysis of large amounts of data, such as news, public health reports, and social media posts, predictive analytics software can be used for the accurate forecasting of infectious disease outbreaks. By processing environmental factors, such as temperature, rainfall, or humidity, predictive analytics can also help determine whether vector-borne diseases like malaria, dengue, or the Zika virus are likely to spread and where, allowing healthcare organizations to prepare for them in advance.

Benefit

Reduced pressure on the ER and improved public health

Predictive analytics implementation roadmap

The implementation process varies from one company to another, heavily relying on project scope and specifics. Here, we share a typical roadmap a healthcare organization can adjust according to its specific workflows, goals, and needs.

Predictive analytics implementation roadmap

1  
Requirements definition

The project team identifies healthcare providers’ business needs, objectives, user expectations, and concerns.

Then, the specialists assess the technical environment and define functional and non-functional requirements for future analytical solutions.

2  
Data analysis

The project team then analyzes the current data management workflows and explores available data sources in the healthcare organization and public databases to ensure they meet project goals.

3  
Design & planning

Specialists design the solution’s architecture and define a suitable tech stack, implementation strategy, and the project’s scope, timeline, and budget.

4  
Solution development

Data specialists implement processes and tools for data ingestion, validation, cleansing, and transformation. At this stage, software developers build the predictive analytics solution in line with the defined strategy.

5  
Integration & deployment

The expert team integrates the solution with other health systems, deploys it to the production environment, and prepares the technical and business documentation to ensure the solution’s correct operation and maintenance.

6  
Support & maintenance

The support team carries out user training and onboarding, monitors system health, and resolves user issues, optimizing the solution based on user feedback and live data.

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Adoption challenges & how to solve them

When implementing predictive analytics software, healthcare providers often face different challenges related to collecting fragmented data, protecting sensitive information, and ensuring system trustworthiness. As an experienced implementation partner, Itransition’s team has developed a set of recommendations to help healthcare organizations address these and other challenges.

Challenge

Possible solution

Healthcare providers often deal with large volumes of data distributed across multiple sources. Siloed across disparate systems, the data can’t be used to make predictions.

To effectively consolidate all healthcare data in a centralized repository and ensure uninterrupted and accurate data collection, healthcare providers have to enable seamless integration between all their health systems, including EHR, CRM, LIMS, wearable devices, medical imaging systems, and other sources that feed health data to the analytical software.

Data privacy remains a concern when it comes to collecting, analyzing, and exchanging health information among stakeholders within one organization or between different facilities.

To ensure data security and compliance with HIPAA regulations, healthcare organizations should use predictive analytics tools that support data encryption at rest and in transit, data anonymization, multi-factor authentication, role-based access control, and audit logging. Healthcare organizations should also implement data governance practices and tools, as well as provide their staff members involved in data handling with proper data protection training.

Some clinicians worry that predictive algorithms are vulnerable to bias and other inaccuracies, which can lead to erroneous decisions and potential harm to patients.

When building predictive models, it’s essential to start by creating comprehensive training datasets where different patient groups are evenly represented. Predictive analytics models should then be properly tested across different groups to ensure fairness and performance consistency. Additionally, healthcare organizations can employ bias detection tools and techniques to uncover hidden biases that humans can’t identify.

Future of healthcare predictive analytics

Increasingly more healthcare providers are using predictive analytics to enhance clinical decision-making, optimize resource usage, and manage population health and well-being. Compared to traditional analytical systems, analytical software powered by artificial intelligence can help anticipate patient health risks at scale and take action before small problems turn into serious health emergencies.

However, all healthcare industry players must strategically govern their data to keep it relevant, properly formatted, and error-free. Additionally, healthcare organizations must have a fully interoperable IT ecosystem with an uninterrupted data flow between their systems to use predictive analytics software to its full potential.