Live event & talent discovery community platform

Analysis phase

To understand the current state of the project and identify technical and organizational bottlenecks, we started with a comprehensive assessment of the existing solution, including the review of the codebase, project backlog, and delivery processes. After identifying the lack of project structure as the main issue, together with a business analyst, we structured and prioritized the backlog to improve project governance and establish a more predictable development process.

Android adaptations

As part of the Android adaptation activities, our engineers implemented custom logic for Android system back navigation and redesigned the existing modal dialog interactions with Android-friendly navigation patterns, improving app performance and responsiveness.

Payments module

The existing payment module had several inefficiencies. Firstly, businesses starting to work with the platform were required to pay a subscription fee, which the payment module couldn't support. To fix the issue, our team redesigned the payment module to support both subscription and ticket transactions, introducing reusable front-end components shared across multiple platform modules.

Secondly, we implemented transaction-locking logic on the operator side to prevent simultaneous purchases of the same ticket by multiple users.

Reward program

The customer wanted clients to use the app as a social media and shopping platform, while businesses would leverage it as a sales and advertising channel. To increase user engagement, they decided to introduce a rewards program.

Itransition implemented a flexible rewards engine that enabled businesses to launch loyalty programs and allowed customers to earn points for various activities, such as signing up, visiting partner stores and venues, making purchases, referring friends, and sharing posts. Customers could then redeem these points for purchases, helping increase platform adoption and engagement.

News feed

Since the application was intended to be a social media one as well, the customer wanted each user to have a personal profile with the ability to create and share posts, create stories, and leave comments, likes, etc. In addition, the customer wanted to implement a news feed for entertainment and marketing purposes. On that feed, all types of posts, events, and artists' account suggestions would be combined for each client. However, the customer wanted to have control over the users' feed, so it wouldn't become oversaturated with one type of content.

The original news feed relied on static content distribution rules that limited flexibility and negatively affected system performance. To fix the overload problem, our team redesigned the recommendation logic by introducing a dynamic ranking algorithm that prioritized content based on configurable engagement metrics. That way, the news feed can be created faster, so the end-user gets a smoother operating app and the customer can control which metric to prioritize for the rating.