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Ecommerce system modernization & support for a fashion house
To adapt to European and Asian market demand and to be less reliant on local platforms, our customer decided to upgrade and enhance their online store and mobile applications. Itransition helped to optimize existing solutions, add new features, and provide technical support. This modernization improved system stability, boosted client engagement, and gave our customer the flexibility to expand internationally thanks to tailoring their offerings.
99.9% uptime
with 35% faster incident response
36% reduction
of infrastructure costs
15% growth
of conversion rates in localized markets
11% increase
of repeat purchases
Engagement model
About the customer
The customer is a fashion brand founded in the past decade, which has gained recognition for creating modest yet stylish collections, appealing to a wide range of clients. They are headquartered in a regional hub, but have been steadily expanding across several continents, offering diverse clothing, footwear lines, accessories, and lifestyle products. The company’s growth reflects industry shifts toward sustainability and digital innovation. By blending physical stores with e-commerce platforms and mobile technology, the brand creates a seamless and connected shopping experience for people worldwide.
Industry
Retail & Wholesale
Location
Middle East, Europe
Company type
Private
Client base
~250,000 customers annually
The challenge
- There were no standardized deployment processes
- Changes and updates required significant effort and added risks to product stability
- There was no transparent system health monitoring
The main challenge to growth and scaling was a fragmented backend system that supported the sales channels and an unstable infrastructure. The customer faced the following issues:
All these limitations made localization difficult, impacted business performance and user experience . Without reliable infrastructure, the brand struggled to deliver consistent experiences across markets – it was weakening its ability to act like a fully integrated player in the regions.
On top of that, the customer essentially lacked fully functional technical support at that time - there was no central team, and changes and incidents were handled in an unsystematic manner. This led to delays in updating content in the mobile app and limited flexibility in product development, that could negatively affect the overall user experience.
The solution
At a glance
Itransition’s team quickly took over technical support of the client’s ecommerce solutions without disrupting their business workflows, created a systematic improvement strategy after consultations and existing products analysis, and delivered required enhancements and new features.
Support and enhancements
- Backend system of collections and data management
- Application infrastructure
- iOS (Swift) and Android (Kotlin) applications
Our team was responsible for supporting:
In addition to routine support and maintenance, Itransition acted as both a consultant and a technical partner. We helped the customer streamline operational workflows, advised on data structure and collection update processes, and shared best practices across backend, DevOps, and mobile support.
The application infrastructure was hosted on Amazon Web Services (AWS) and deployed across multiple regions to meet availability and redundancy requirements. Early in the project, our team ran a comprehensive audit of AWS resources. After the first iteration, the infrastructure costs decreased by approximately $1,050 per month, and subsequent costoptimization efforts resulted in a further $900 per month reduction while maintaining stability and performance.
- Audited the current state of the infrastructure and processes
- Established a manageable and predictable environment for safe operation
- Configured and standardized CI/CD pipelines, resulting in fewer manual operations, lower risk of deployment errors and faster implementation of changes
- Implemented continuous monitoring of key infrastructure metrics and system’s health
- Applied best practices for updating infrastructure components
- Developed monthly checklists for infrastructure analysis and updates
- Modernized severely outdated databases
As part of Level 2 support, the DevOps team completed a phased stabilization of the infrastructure:
New features implementation
Itransition’s team delivered the following new functionality:
- Discount on items added to the cart
increased the average order value, encouraging extra purchases, and reduced cart abandonment by motivating customers to complete their order right away - Availability of promo codes directly in the cart
created a powerful new marketing channel for targeted promotions for different segments. It also helped bring in partners through cross-promotions with bloggers and other brands - Expansion of delivery zones (from 2 to ~60 countries)
opened access to the global market, positioned the company as an international player and strengthened brand recognition - The "Outfit of the Week" category on the main screen
motivated clients to buy a complete look rather than single items. This significantly increased the order value and cross-selling and reinforced the brand's positioning as a style expert. It also helped clients solve the problem of matching items. In addition, our customer boosted sales of slowselling items by incorporating them into a striking bundle with best‑selling items - Custom push notifications
increased user engagement and drove more sales - Map integration
visualized delivery zones and estimated arrival times, allowing our customer to speed up deliveries and improve distribution efficiency - Advanced mobile app analytics
empowered the customer with deep insights into users’ behavior and market dynamics
Looking to upgrade your ecommerce solution?
The outcome
Itransition successfully provided full technical support of the customer’s ecommerce store and mobile applications, improved the applications’ infrastructure, and developed new features, allowing the company to:
01
Get a solid tech foundation for future business growth
02
Reduce the complexity and risk when delivering changes and updates
03
Improve system reliability
04
Increase customer satisfaction
05
Easily adapt their offerings to other regions
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