Match Messenger: Mobile and Social Technology

An US IT company turned to Itransition for a development of a dating social network application that connects people in accordance with the individually set criteria


Many people all over the world dream of finding the perfect partner for life, but the match criteria can vary significantly. Moreover, sometimes personal expectations can change depending on external conditions and even one’s current mood.

With this in mind, an IT company based in the US turned to Itransition to develop a social networking solution that could provide a possibility of finding friends and dating partners based on the desired criteria. The solution also was to be adapted for usage on mobile and electronic devices like iPhone and iPad enabling users to conveniently search for potential friendship or dating candidates.

The value proposition underpinning MatchMessenger was to capitalize on the extra services and offerings customers could pick up along the way through an extended subscription account.


Itransition was selected as a development partner thanks to proven knowledge and extensive experience in mobile application development. The main features of the solution are:

Automated Search

The major challenge was designing and implementing an intelligent search engine as the core of the social network. Customers would be presented with suitable matches selected and identified by the criteria they entered along with their location. Itransition’s iOS team developed the solution to extract the refreshed data from the server utilizing JSON protocol.

Location-Based Search

The application is designed to be responsive to the customer's whereabouts. Notification of potential matches and friends in the area will be sent to a user based on their latest location. This is achieved by integrating with Google's location API, which was used to provide the location-based data for more location-accurate results search results and updates them as the user changes location.

Communication Features

Chat was a core functionality that was initially required in the MatchMessenger network. Accordingly, a user-friendly, intuitive interface was designed and built by Itransition to help users communicate and network. A special “wink” feature supporting emoticons makes the application attractive from a functional and design standpoint.

Twitter and Facebook Integration

Social media addicts can post to their FB walls and tweet on the go using this application. They are also able to sign into the app via their Facebook or Twitter account. This was achieved by using the OAuth technology framework and the Login APIs for Twitter and Facebook.

Highly Intuitive UI

Itransition’s professional GUI design team created a functionally outstanding and extremely intuitive graphic UX interface. They also customized some of the elements from the UIKit and Cocoa Touch frameworks to provide a really easy-to-understand and compelling UI.


Enthusiastic feedback from the dating social network subscribers testifies that MatchMessenger is an intelligent and interactive solution for finding dating partners and friends. iPhone owners can search automatically for other participants within the dating network based on the criteria that were entered previously. There is no more need to update the wish list each time they log in, as the application is able to do a background search for the best matches and to notify users as soon as the proper person is found in the vicinity.