Au Pont Rouge: Online fashion store

Itransition team developed Magento-based online fashion store that covers every step of searching and purchasing fashion items



The Customer is a Russian multi-brand fashion store offering a wide range of world-class brands.

To support its brick-and-mortar store Au Pont Rouge, which was about to open in the city center of Saint Petersburg, the Customer decided to launch an e-commerce website integrated with corporate systems.


Itransition was chosen as the Magento website development partner to build an online fashion store that covers every step of searching and purchasing fashion items. Each user can create and edit their personal account, search items from a rich catalogue filtering them by various categories. Implemented single-page checkout allows clients to reduce time spent on a purchase. After placing an order, a user can track it in a real time.

Website Scheme

To engage buyers and attract new ones we implemented subscription for Au Pont Rouge latest news and special offers, as well as a game when the system selects fashion items for a user based on the user’s information provided.

One of the main solution characteristic is its integration with 3rd party corporate systems, such as 1C ERP solution, Master Data Management (MDM) and CRM systems.

Solution architecture


Itransition’s Magento website development team included 7 developers, 3 QA-engineers and a business analyst was engaged in full cycle of solution delivery, including:

  • Implementation of mobile devices APIs;
  • Website development;
  • Website control panel development;
  • Integration layer development.

Intransition worked in cooperation with the distributed project team which involved an internal Customer’s team, Design team from France, 3rd party systems representatives, as well as IBM representatives. To maintain communication process, discuss project scope and plans, as well as keep the Customer updated on a project progress daily and weekly stand up calls and meetings were held.

To execute testing step by step instead of testing the whole system at once, our team decided to apply Scrum practices and split it up into 6 testing sprints, thus, making the testing process transparent, traceable, and, consequently, efficient.


This Magento website development project featured Magento Enterprise Edition as the core technology due to its high performance characteristics, various customization options, enhanced catalogue and content management features.

To build a visually-appealing and user-friendly interface we utilized JavaScript, jQuery, HTML and CSS. Persistence layer was build using MySQL database management system.