From little up Katerina Maksimova has been interested in human-computer interaction, so she graduated from Minsk State Linguistic University with a degree in Computer Linguistics. Currently working as a Content Manager at Itransition, she applies the accumulated knowledge of UX design, usability and psychological grounds of HCI in web content creation. In her spare time, Katerina prefers outside active leisure like long-distance cycling and skiing.
Usability testing repeatedly proves its paramount importance, as it helps to find and fix problems hampering conversion rate, verify concepts and even take some inspiration from the target audience. But what if these methodologies don’t reveal users’ actual needs, or the findings are not enough to make decisions? Let’s try to go deeper than the warned-out questionnaires and interviews. [...]Read More
Closing a deal is hardly an easy task, as long as the seller and the customer observe deal from different perspectives and want to gain maximum profit out of it. The only way to make the expectations of both parties meet is to negotiate for the win-win solution. The infographics below suggests the must-use strategies for preparation and conduction of targeted talks as seen by Itransition. [...]Read More
We experience a significant shift from designing self-righteous web pages to creating smooth and consistent user experience that for sure wins hearts of delighted users. In the article below, we provide the basic how-tos and useful techniques, you need to consider when plan to launch UI with user in mind. [...]Read More
Loading the next set of posts...