Itransition Corporate Blog

Vera Leonik-Shilyaeva
Vera Leonik-Shilyaeva
Deputy Director of Marketing and Strategic Partner Account Manager

Vera Leonik-Shilyaeva graduated from Belarusian Academy of Post-Graduate Education with a degree in Management, Marketing and Marketing Communications and received a CIM (Chartered Institute of Marketing) Diploma in Professional Marketing afterwards. Vera is an accomplished marketer and project manager with more than eight years of experience in developing and implementing integrated marketing, communications and sales, business development programs in IT, Manufacturing and Public Sector. She has created several IT sector brands from scratch and launched them on Russian, the CIS and American markets. Currently Vera is Deputy Director of Marketing and Strategic Partner Account Manager at Itransition. As a leading manager of Itransition Channel Partnership Program, she maintains and manages relationships with current and prospective channel partners, drives business planning, sets goals with partners and works with cross-functional teams (Legal, Finance, Design, Marketing, etc.). Vera is a family-oriented person, and despite the heavy workload and diverse spheres of responsibility, she manages to spend as much time as possible with her loved ones.

Dos and Don`ts of Partner Negotiations – Part 2

By Vera Leonik-Shilyaeva

Negotiations are never easy, especially if you are pressured into reaching some sort of agreement at all costs. Here are our next dos and don’ts. [...]

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Dos and Don`ts of Partner Negotiations – Part 1

By Vera Leonik-Shilyaeva

In negotiations, conditions can be good, normal and bad; sometimes you can turn things around. But if you know that bad conditions will never be normal at the very least, leave the negotiations as soon as possible. Instead of looking for compromises and strange solutions, engaging in long-winded conversations, just get up and leave. This brings me to my dos and don’ts. [...]

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Discrimination and Cultural Differences in Partnerships

By Vera Leonik-Shilyaeva

All people involved in international business have a legal right to receive equal treatment and therefore, discrimination of any kind is a crime. People may be treated different in the same situation because the discriminator attributes certain characteristics to a person because of their belonging or perceived belonging to a particular group, such as race, nationality, gender or religion. [...]

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Business Alliances: Strange Partnerships or Big Successes?

By Vera Leonik-Shilyaeva

Business partnerships are a great way to combine expertise and knowhow, conquer new markets and just survive in the highly competitive environment where even the giants of business are not immune from crises and hard times. That is why there are so many big name partnerships reported in the news: everyone wants to succeed, and sometimes teaming up with a strong partner is the only way to thrive. [...]

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10 Tips on How to Work With Business Partners

By Vera Leonik-Shilyaeva

Making a partnership work calls for perfecting many business skills, and not everyone can do it naturally. In order to learn to be a partner it is important to remember the essentials of working in a team with other strong players. Here is the list of our 10 tips, which may help you build a strong foundation for your business partnership for many years to come. [...]

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