The Customer

The Customer is the world’s leading catering and entertainment non-profit company. Founder and CEO, a prominent figure in North American culture who reflects an amalgamation of the Dutch Sinterklaas, and Christmas gift-bringers in other traditions, felt the need to cement his company’s relations with the clients and boost their loyalty through innovative service beyond their expectations.

The Project Scope

The Customer teamed up with Itransition to develop a modern, full-featured Business Intelligence solution intended to collect and analyze information on the company’s clients and vendors, and track various geo-specific market trends.

The company’s Analytical Center required an efficient and reliable instrument to collect varied data from multimedia sources to make informed forecasts on demands and behavior of the company’s clients based on the thorough background analysis.

The Solution *

Itransition compiled a team of high quality experts with the relevant technical expertise and domain knowledge to deliver a flexible scalable state-of-the-art solution, named The Xmas Lens, with a comprehensive set of features:

• Efficient data collection from various heterogeneous sources, including WEB and external databases;
• Powerful tools for filtering, full-text search, classification and data analysis;
• Extended visual data analysis means supporting huge data volumes;
• Specialized integrated data warehouses for multimedia and structured data;
• Embedded tools for automated document management and collaboration;
• Multilanguage support of the interface, data warehouses and full-text linguistic search;
• Unmatched scalability, high performance, unique multiplatform, extensibility and integration capabilities.

Ever since the launch on production, The Xmas Lens has been an irreplaceable instrument that helps:

• Crawl, collect, store, categorize, modify, filter, automatically translate the data on each client and prospect;
• File, personalize and analyze the collected data creating individual profiles continuously updated in an automated mode to track the client lifetime history;
• Visualize and display the data after the analysis is completed;
• Generate advanced reports;
• Manage assignments, workflows, approvals, and schedules;
• Provide single point of access to all internal information systems;
• Maintain high security of client data and the Customer’s IP.

The Results

The Xmas Lens was launched simultaneously in North America and Europe in October 2010 allowing a sufficient time for user training, acceptance, as well as for careful preparation for the high season.

The results of the implementation impressed the Customer:

• Manual work dropped by 74%;
• Personnel costs were cut by 11%;
• The time of profiling a new client dropped from 2 days to only 30 minutes;
• The accuracy and completeness of data increased three-fold;
• The client loyalty grew by 10% during the first month and remained unchanged later on;
• The client satisfaction boosted by 500% based on meeting the expectations and demands of clients in a graceful and timely manner thanks to the thorough analysis The Xmas Lens helps do.

* the present overview is based on a true project delivered by Itransition.