FoxGames: Series Gamification

Fox and NBC series are entering the Facebook game space ― Itransition was chosen as a second-tier technology partner to develop stable and interactive social gaming applications

  • Technology solution for media content distribution on Facebook
  • Media content management and video streaming
  • Enhanced social features

Context

Broadcasting television enters Facebook social gaming

Television broadens its borders and comes online – such trends as social television and second screen are pervading our lives and social gaming is on the rise. With the Facebook application platform, broadcasting television has an opportunity to tap into existing social connections for both compelling communication and viral promotion for their series:

  • to learn more about the target audience
  • to keep in touch with fans
  • to involve the audience
  • to engage more viewers

Our customer, Liquid Generation, is a US media agency that focuses on connecting brands to people through digital social activities. They had developed the strategy and design for social games apps for two leading American commercial broadcasting television networks ― Fox Broadcasting Company (NBC) ― to expand the series promotion reach through social gaming. Itransition was entrusted to develop a technology solution to prompt the promotion of such popular series as House MD, Fringe, Glee and others.

Solution

Interactive games for Facebook

Itransition built a technology solution for media content distribution on Facebook ― a range of social gaming applications was developed to foster online promotion of the series. Games spread virally when players interact with their friends through leaderboards, voting, and posting achievements to their profiles. The most attractive features of the applications are:

  • Media content management and video streaming
  • Vivid graphics
  • Social voting and sharing

Technology

From the technical point of view all the games represent compact RoR based web applications placed into Facebook and Amazon EC2 environments:

  • The presentation layer is based on Flash/Flax technology and represents attractive user interface
  • Business logic is built with Ruby on Rails and includes powerful admin panel to manage application activity
  • Facebook is the native distribution platform for all the games delivered
  • Amazon Cloud serves as a deployment foundation and integration layer insuring high performance and scalability standing high loads from crowd gaming
  • MySQL is used as a persistence layer

Showcase

Fringe

In “Fill in the Blank: Fringe” app it is offered to watch a video clip from the film and guess what comes next in the scene. Users get scores, collect badges and can compete with their friends.

House MD

The outstanding personality of House attracts fans from all over the world: his behavior, believes, and even outfit have become a pattern for many people. In “Complete the House-ism Quiz” users can test their knowledge of House philosophy.

Glee

Glee became so popular because of the original music and awesome characters. If you know someone similar to one of them, you can create a “Glee: Separated at Birth” certificate and share it with friends on the wall or create a dedicated photo album.

Animation Domination

In “One or the Other: Animation Domination” it is offered to choose one of the two scenarios, involving FOX animation characters. The application also provides the statistics on answers of other users from all over the world.

New Girl

“Douchebag Jar” popularized in FOX “New Girl” show allows counting how much a user owes to the Douchebag Jar. Users can post this result on the wall, share it with friends, and tweet using their Twitter account.

The Cleveland Show

“Hurricane Survival Plan” is based on the plot of “The Cleveland Show”. The application allows creating an Emergency Friends List that includes names of those friends, who you can turn to in case a disaster strikes. The users can also see their friends' survival plan if they have the app installed.

Your Friends On Fox

Your Friends On Fox application allows Facebook users to create a collage with famous TV series characters. The users select character pictures from a proposed set, drag-and-drop pictures onto a blank canvas, manage pictures, clean the canvas, and choose background color. The created collage users can share to their Facebook friends or save to a desktop.

How Crazy Is Your Baby?

How Crazy Is Your Baby? Application enables generating pictures of babies that would have been “born” to a couple of Facebook friends. Users choose two Facebook friends and answer multiple-choice questions regarding their personal traits and physical characteristics. Then the app generates an image of a prospective baby (e.g. having red hair, big ears, rude, poorly dressed, etc.). The image can be posted to Facebook walls or saved in a user’s Facebook album.

Fox Comic Book Generator

Fox Comic Book Generator application allows Facebook users to create comics using comic strip templates, screen shots of TV series, uploaded custom pictures, and chat babbles. Users can crop pictures and add pictures’ parts to the comics, as well as make up dialogues by adding chat bubbles and text. The resulting comics are posted to Facebook feeds or saved.

Screenshots

Highlights

  • Solutions

    Media Content Distribution

    Social Networking

    Gaming

    Business Intelligence

  • Industries

    ISVs

    Media & Entertainment

  • Technology

    Ruby

  • Engagement model

    Dedicated Team

Quick Start