The Online Jewelry Shop is based on the concept that a customer doesn’t have to be an expert or pay an outrageous amount of money to find premium, high-quality diamonds and jewelry. To safeguard the solution from being confusing and frustrating for the end user and to make it posh-looking, intuitive in navigation, and highly secure, we used our profound expertise in top-class e-commerce development.
The Customer is an established online diamond seller in the USA, aiming at providing the simplest and most convenient way of buying quality diamonds and jewelry online. Buyers appreciate this approach and as the result the web page gets as much as 30,000 page views per week and its popularity is steadily rising, which is considered to be an unbeaten success of the industry.
The key problem Itransition had to solve was a low quality of the code, which caused instability of the web application’s production version and expensive support charges for the Customer.
Itransition improved the existent functionality of the site and developed new features and cutting-edge solutions. Our team finished the development process with the stages of QA testing and product stabilization.
Result:
- Number of visits has increased by 125% in a three-month period
- Number of orders has increased by 229% within a period of four month
- Conversion rate has increased 46%
- Correspondent significant increase in Customer revenue
System Highlights:
- Visual Ring Designer allows to find a diamond with ease
- Jewelry visualization eliminates differences between e-shop and real store
- Convenient application administration and order tracking
- Shopping cart functionality
- Integration with payment systems and FedEx
Technologies:
Java, JavaScript, AJAX, Hibemate, Microsoft Project, IBM Rational Clear Case, IBM rational Clear Quest
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